Lyft, a taxi service company, has seen rapid growth in the past year, according to an investor forecast report. By the end of this year, the company is expected to gain 1/3 market share in the United states. Lyft seized the opportunity to rise rapidly in the event of a year of public relations crisis with its rival Uber.
A major investor in the report from Lyft company. The report also showed that Lyft company immediately begins to expand the market for profit, although it increased spending may delay it started to turnaround time.
Many observers say that Lyft's huge success was mainly due to a series of scandals involving its competitor, Uber, in 2017. The first is to boycott Uber people's activities, followed by a series of sexual harassment and sexual discrimination scandal, followed by a wave of executives, and then CEO Travis Karan Nick (Travis Kalanick) at the driver of the video was exposed.
And Waymo, a company owned by Google, sued Uber and sued Uber for stealing its driverless technology. Finally, in June, Kalanick was forced to resign from CEO.
In short, this is the worst year of Uber. The further evolution of one disaster after another, the number of things that deepened the impression that Uber not only often break the law, but also do not comply with the code of ethics. Because the user can easily replace the taxi service applications, so Lyft's market share increased rapidly to blame!
Lyft has seized this golden opportunity to advertise its users
Uber's new CEO Dara Koslow Sasi (Dara Khosrowshahi) of the primary job is to repair the damage to the reputation of the company. However, this process takes time. The Lyft company has attracted new investment, which could help it get further market share in the United states.