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Hisense 12 billion 900 million yen buy Toshiba TV, Chinese companies swallow Japanese electronic industry

via:搜狐科技     time:2017/11/14 17:14:59     readed:389

The Cui family

Only a short while ago, Toshiba was founded in 1875 is the last century, the Japanese home appliance brand known to every family, Noriko Sakai's "new era of Toshiba" image and even become 80 generation dream goddess. But now Toshiba has fallen. As of fiscal year 2016 March, Toshiba is expected to net loss of approximately $9 billion, is included with the United States Nuclear Electronics Company Westinghouse writedowns related cost overruns, Westinghouse has filed for bankruptcy protection in the near future.

TVS company's main Toshiba TV and various peripheral products (including commercial display and advertising display), and have excellent R & D team in Japan, in the television picture, audio chip, has accumulated a deep technical knowledge. In 2016, Toshiba TV sales were still among the top three in the Japanese market (IHS).

Hisense TV market share for 13 consecutive years Chinese first, in the United States and Europe in recent years of rapid development, is among the first market position in South Africa, Australia, 2015, 2016 ranked third in the world, at the same time, Internet subscribers of Hisense TV also maintained China market first.

As a strategic plan to accelerate the layout of the global market: Hisense hosted "SHARP" North American TV business in 2015, sponsored the 2016 European Cup and 2018 World Cup, the world's top sporting events, a strong push forward the internationalization strategy.

Hisense chairman Liu Hongxin said, the two sides will integrate ability in research and development, supply chain and global channel resources Hisense next, focus on the rapid increase in the size of the market, and further accelerate the process of internationalization of their own.

In recent years, the Japanese electronics company has been gradually declining by Chinese acquisitions, back in 1995, there are 149 Japanese companies on the world's top 500 list at the time, and by 2015, only 54 companies on the list. In 90s SONY, SHARP, Matsushita, Hitachi, Toshiba, SANYO claims six Japanese TV giant, in addition to the current SONY, Matsushita and other companies "made in Japan", "Japanese brand appliance business almost by China enterprises in operation.

In July 28, 2011, Haier motor and SANYO signed merger memorandum in October 18th of the same year, the two sides signed the merger agreement, Haier's acquisition of SANYO in white electric business in Japan and Vietnam, Indonesia, Philippines and Malaysia.

In 2015, the company also acquired China Changhong Matsushita's SANYO TV business, exclusive right to the use of "SANYO" brand in the China mainland TV category, and to undertake the "SANYO" brand TV development, production, sales and service.

In 2016, the Japanese Sharp Co received Hon Hai Precision 388 billion 800 million yen (about 22 billion 470 million yuan) capital injection, becoming a subsidiary of Hon hai.

In July 2016, Lenovo bought NEC90% shares of Lenovo -NEC holding company in 2011 with a total of about 1 billion 300 million yuan (20 billion yen).

And recently, Lenovo also acquired 51% stake in Fujitsu personal computer business, the amount of the acquisition of 17 billion 850 million yen (about 1 billion yuan).

Up to now, it seems that only SONY Dafa is still on the margin of profit. I don't know. What else is left in Japan's electronic industry?

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