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IDC: millet in the third quarter tied Samsung into India's largest smartphone brand

via:CnBeta     time:2017/11/14 20:04:52     readed:50

In terms of specific brands, millet market share tied Samsung reached 23.5%, shipments of 9 million 200 thousand units tied for the first. Samsung shipments grew by 39% in the quarter, an increase of 23%, Galaxy J2, Galaxy J7 Nxt and GalaxyJ7 Max accounted for 60% shipments.

Shipments of millet grew by nearly three times, double the chain. Millet growth benefited from two factors, first of all, from September 20th to October 19th, millet India set a record of 4 million monthly sales of smart phones; secondly, red rice Note 4, red rice 4 and red rice 4A contributed huge sales. Among them, red rice Note 4 shipments up to 4 million units, is still India's best-selling smart phone. In addition to online channels, millet in India also increased the investment in the offline market, through cooperation with retail partners to set up Preferred Partner stores and millet home.

Lenovo (including Motorola) back in the two quarter after third position, its shipments increased by 83% qoq. Motorola contributed 2/3.

After the vivo hit a record high in the second quarter, market share declined in the third quarter, although it grew by 153% over the same period, but the company's shipments fell to fourth place.

OPPO ushered in the largest volume of shipments in the first quarter, an increase of 40%, an increase of 81%. Since the beginning of the sale of equipment in the electricity supplier channels, its market share also increased significantly.

In addition, the competition between the top five manufacturers in the quarter was further intensified, occupying 72% of the smart phone market in India, only 50% a year ago. IDC senior analyst Upasana Joshi said: "in the next few quarters, Samsung and millet are the need to further strengthen the construction of channels, and the difference in terms of technology and quality, in order to maintain its leading position in the fierce competition of the India intelligent mobile phone market."

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