One morning Harwin McGeehan (Heaven McGeehan) to wake up at home in Pennsylvania, found a Chinese from unidentified parcel. This is a small package with a special freight subsidy provided specifically for the United States Postal China businessman, which makes the same parcel to the United States from Chinese cheaper than the United States domestic mail when Mcgee opened the parcel. Han, found that there is a heart-shaped black hair accessories, embossed with the "phoenix".
She felt puzzled. The parcel clearly shows that it was sent to her - the name on the parcel was correct and the address was correct - but McKehan was not the one who placed the order, nor did he know why someone in China would send her a parcel.
The same thing happened again the next day: another parcel of the same kind came from China. From then on, everyday, until McKinn's home was covered by these unsolicited packages.
She explained: "At least one package will be received daily and sometimes multiple packages will be received."
During her vacation, these packages have not been interrupted. She even sent such a photo to reporters:
McKimhan said she is now accustomed to just throwing her "gift" from China directly into the trash.
But why are people in China going to send strange black hoops to strangers in Pennsylvania not far away? Why do some people want to spend time, money, and energy sending things to strangers on the other side of the world?
The reason why Chinese agents want to send such ridiculous parcels to McKinney is simply to use deception to increase sales and get positive feedback from customers on products on e-commerce sites. This is the so-called brush order, which is illegal even in China.
Basically, a "brush-single" company got McKean somehow got the name and address - which McKim is supposed to have ordered at AliExpress, an Alibaba-based international agency Happened, and then created a user account with McKean's information on the e-commerce providers who wanted higher sales and better reviews. Subsequently, the brush company browse through the fake accounts of products, compare prices, imitate the actual consumer to do everything before shopping from the seller's shop. After confirmations of delivery, they will treat the positive comments that appear on the e-commerce platform as "Verified."
Most likely, the headband McKinley receives is simply not the actual product commented by a Chinese brush company. In fact, these headbands are much cheaper than the real product. Because it does not matter what is in the package in the case of a brush order, and who is the recipient has nothing to do with the result. But at least McKean is actually receiving a package that contains something. Even many people's mailboxes are filled with parcels from China, but nothing opens up.
Due to the policy of the United Postal Union and the subsidization of the U.S. postal services, the cost of shipping small parcels to the United States by Chinese companies is almost zero, combined with the low cost of the parcels, which makes sending parcels to the United States a quick and cost-effective Brush one way, no doubt this single brush can increase sales ranking, which for the Chinese electricity business is almost everything means.
On most major e-commerce platforms, there are algorithms that rank and sort sellers based on seller sales, positive reviews, and more. Some sellers appear on the first page of the results, while others are behind a few pages, and no one even finds them. Buyers are also hoping to buy from the most reputable and experienced companies, so the top-of-the-range competition is fiercely competitive, with a lot of vendors competing against one another in the e-commerce system.
The role of a single brush is very obvious. In 2015, a research team at the College of William and Mary tracked the sales of 4,109 merchant-driven merchants on Taobao and found that their rankings were tenfold higher than those promoted by legitimate means. They also found that this is a relatively low-risk strategy because only 89 of the accounts they monitor, or 2.2% of the total, are penalized for swiping tickets.
There are a variety of brush orders in China. Such as automatic machine ticketing, hiring people to buy products and commenting, stolen legitimate accounts, or used accounts of foreign real people to create accounts and send a bunch of trash packages for a single order.
It is illegal to use a single brush in China. In the United States, this act constitutes false advertising and mail fraud. But in the case of McKean, the violations go beyond the international borders, which means that criminals are completely at liberty.
In this world, the goods are almost free to be sent anywhere, and cross-border transactions have become precisely the major loopholes in law. In most cases, no rule, rule or law applies if the buyer and the seller of a product are located in different countries. Under such circumstances, intellectual property, consumer safety and postal laws have no real meaning at all. Cross-border e-commerce seems to have become a new dominance, which is the real reason McGinhan received the useless headbands sent to the other end of the world.