SAN FRANCISCO, December 5 morning news, Starbucks and Alibaba Starbucks built Shanghai bakery workshop Zhen appearance. From a technical perspective, this is the first large-scale commercial application of AR's large scene recognition technology.
Alibaba said that the 2,700-square-meter Shanghai Baking Workshop is considered the largest brand investment and innovation practice in 46-year history of Starbucks. Consumers can see the story of Starbucks "from a coffee bean to a cup of coffee" through the AR technology, as well as evoke the "hidden" online menu query and an intuitive look at the coffee bar through AR technology. Cookware and other details. Consumers carding designated Workshop attractions, you can get a virtual badge, and the workshop to unlock a custom camera tools to experience the fun of becoming a star barista. Global only in Shanghai Starbucks baking workshop for sale around the souvenirs, but also through the mobile phone Taobao "swept away", in Tmall Starbucks official flagship store under a single home.
The AR technology used by Starbucks has been developed independently by Alibaba AI Lab. Alibaba said that taking into account Starbucks over 3,000 stores in China, this first large-scale commercial application of the technology will have a broad space for development and prospects, then will also be applied to a variety of offline retail circles and formats. Internet technology will become the core driver of new retail.
In addition, the Shanghai Starbucks bakery workshop with Alipay also launched a unique "side edge and so on" function. After consumers use Alipay scan code payment, you can in the workshop inside "stroll" and other notifications. Coffee production is completed, Alipay App will push a meal reminder.