The war between Google and Amazon has been intensifying in recent two years. The two giants have been making a lot of trouble from the dead end of smart speakers to the contention of video content.
As early as 2015, Amazon began to pull the video player Chromecast of Google from its shopping website, so that users could focus more on their own products and watch Prime videos.
And in September of this year, Google had an argument with Amazon, when Google removed YouYube from Amazon's latest Echo product Echo Show, because the YouTube service that users experience is incomplete.
This is also the start in the Google YouTube vicious spiral, will withdraw from the Amazon Echo Show soon, Amazon began on its website -- Google's Nest series of products.
Two weeks ago, Amazon used the web version YouTube instead of the YouTube service built before in Echo Show to enable users to use it. However, from today on, web version YouTube also can't be used.
In addition, a spokesman for Google said that not only is Echo Show, but a lot of American families are using Amazon
Of course, the two companies later blamed each other, and a new round of verbal warfare is inevitable, Google said:
We have been trying to cooperate with Amazon, allowing users to use their products and services, but Amazon has banned Chromecast and GoogleHome, also did not provide Prime services for Google Cast users, so we will terminate the Echo Show and Fire TV YouTube service.
Amazon responded by saying that the approach to Google was very disappointing and hoped to solve the problem with Google as soon as possible.
The two companies accuse each other, and ultimately affected or each one sticks to his argument, these services and product users, YouTube users in the United States and the amount of needless to say, the Amazon Fire TV is essential for millions of families, that is to say, if Google do, will lose a lot of users.
Amazon is not free, Amazon Prime video applications until this year on the Google Play store, and before that, users need to download the Amazon AppStore to download Prime video applications, while Amazon is to store application guide users to use their own.
In addition, Chromecast video can't be viewed with Prime now, but Amazon can't be used as long as it wants to support, but sometimes it's a subconscious act as a competitor.
But the two giants seem to be immersed in the rhythm of each other. They totally ignore the user's feelings. For those users who have overlapping Echo and YouTube services, they seem to be endured for a long time in the two companies' saliva.