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Twitter vigorously develop live video business is expected to profit in the fourth quarter

via:博客园     time:2017/12/7 10:01:31     readed:452

Money innocence

If not Trump, Twitter, founded in 2006, may not have been as much as it is mentioned now. December 6, Twitter Asia Pacific Managing Director Maya Hari in Shanghai interviewed by the No. 1 Financial Press, said: "Among the UN member states have more than 90% of the country leaders have Twitter account. Trump is the most watched leader. Obama is still active on Twitter and won the twee-ting with the most likes. & rdquo;

Musk became "a hat salesman" & rdquo;

Hari also told First Financials that Tesla CEO Musk is also a very interesting person on Twitter and often leads to topics such as the high-profile global energy issues and artificial intelligence. "The most significant event Musk launched this year on Twitter was the power outage crisis in Australia, where he promised to power the country in 100 days. Hari said.

The issue of sending Twitter and answering fans on Twitter has become a daily lesson for Musk. Musk's emphasis on fans has also been used by business schools as a case for training great business leaders and entrepreneurial leaders. Musk has just recently introduced his introduction on Twitter into a "hat salesman". His newly established tunneling company The Boring Company this year is launching a plan to sell hats, with a limited sale of 50,000 roofs, Price $ 20, Musk has raised 300,000 US dollars for this purpose.

Musk can rely on Twitter to rely on his own influence can easily sell hats, but more brands need Twitter to help them in the network for marketing, in order to influence the younger generation of consumers. Hari told First Financials: "Short videos and live streaming are Twitter's most viable online marketing methods. & rdquo;

Twitter, the leading social media tool in the United States, is the originator of Sina Weibo, and its presence in China is mainly aimed at helping Chinese businesses and advertisers navigate the world, including how to attract the most followers in the shortest time, Live and other events to attract more users attention.

Twitter said that in the most recent quarter, there have been over 850 live events on Twitter, a significant increase over the previous quarters. Hari told First Financial News that Twitter has a wide range of live broadcasts and can be broadcast live from emergencies, entertainment news, sports news, political news and daily news.

On the broadcast side, Twitter has also been working with a large number of Chinese companies, such as Mobile World Congress in Barcelona earlier this year (MWC), Twitter and Huawei on the launch of new products. In addition, Twitter also has a large number of Chinese technology companies including vivo, OPPO, DJI and so on.

Competition with Chinese companies on the same stage

Hari said that Twitter currently has 330 million monthly active users, which has seen positive growth for six consecutive quarters and has seen double-digit growth in the last four quarters, with Asia Pacific users growing rapidly.

Third quarter earnings released by Twitter on October 27 this year show that the company net loss narrowed to 21.1 million US dollars, is expected to be the first time in the fourth quarter profit. This year, Twitter stock prices have risen nearly 30%.

TwitterCEOJackDorsey told analysts after the earnings conference call: "Twitter made three major improvements in Q3: expanded subscriber numbers and engagement, made progress in boosting revenue growth and achieved record profitability ability. & rdquo;

Twitter CFO NedSegal attributes the prospect of earnings growth to lower user engagement costs. "Our prices have dropped significantly. Driven by the change in product mix, the price overall dropped more than 40% from the same period of last year. Compared with similar products, the price dropped even more. "Segal said that" the audience has increased, the price has dropped, so our platform is more valuable. " & rdquo;

Hari told First Financials that Twitter adjusted the mix of products, removing some less-than-competitive products from the mix, while retaining products that are more beneficial to advertisers and helping them to achieve higher click-through rates.

Like Facebook and Snapchat, Twitter is also pushing more sophisticated content to users through artificial intelligence algorithms, including text, images and video. Dorsey once said: "Our best effort is to apply machine learning and in-depth learning to each tweet, giving the user the right content at the right time for the right media format. & rdquo;

Taking into account the emerging markets such as Southeast Asia, mobile phone hardware and network traffic restrictions, Twitter also recently launched in these markets "Light Version" (LightVersion). Hari explained: "The so-called" light version "means that the data loaded will be much less, or even reduced by 70%, and the user will not generate too much traffic after typing in. & rdquo;

By 2018, the global social media platforms will compete for advertisers more aggressively, especially as Asian and Chinese media giants join the battlefield. Recently Tencent holdings of shares of Snapchat, and will help develop its games and news flow and other business news. Today's headlines have also recently acquired Musical.ly, a music short video application, for $ 1 billion and Musical.ly will focus on expanding the markets in Europe, the United States and Southeast Asia. With the endorsements of today's headlines, this will change the competitive landscape in the future of video.

In response, Hari told CBI reporter: "We very much welcome the involvement of Chinese technology companies in this field. In addition to competition, we have the possibility of cooperation." Can help Chinese game, entertainment, e-commerce companies in areas such as the common development of overseas business. & rdquo;

Twitter is headquartered in Singapore in the Asia Pacific region, and if Twitter plans to set up a business in China, Hari told First Financials: "We are constantly exploring all possibilities because of the huge demand in China and the need for Chinese companies like Twitter Such companies provide them insights and observations in overseas markets. They want to understand the needs of overseas consumers, from this point of view, Twitter has a significant advantage. & rdquo;

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