Ma this seemingly inadvertently "moving mouth, brushing his face," seems to have pushed down the first dominoes. Within three days, the public transport systems of the two cities including Shanghai and Guangzhou have access to Alipay. In addition to the cities of Hangzhou, Wuhan, Tianjin and Hefei that have already accessed one after another this year, the traditional travel industry has changed Days, entered the era of electronic bus card.
Giants compete for Internet + travel speed
People can not do without the basic necessities of life in four major industries, travel has now become AliTencentThis giant layout of the key industries.
Experience in Shanghai, Ma Yun Shanghai brush ride face before the subway in September, Ma has begun to apply for the WeChat car code endorsement, running a number of cities force recommended ride code, with WeChatAppletsThe technical characteristics of the code can be achieved by car.
In the travel industry, compared with WeChat, Alipay to enter earlier, the product line is also more abundant. As early as August 2016, the Hangzhou bus was the first one in the country to open Alipay mode and pilot on 20 buses.
By June 2017, this convenient "code-scanning ride" approach has covered all 5,000 buses in downtown Hangzhou. By the end of August, 8500 buses of all 750 bus lines in Hangzhou had installed mobile payment machines, and passengers could realize Alipay QR code scanning. Hangzhou therefore became the first city in the country to be able to brush the phone and take the bus.
In addition, Alipay launched on the bus card also introduced sesame credit points, sesame points over 550 users do not need to recharge in advance, you can enjoy the "first car after the payment," the convenience of services to enhance the passenger experience.
Long-term concern for the travel industry, a well-known economist, financial columnist Chen Enzizhi said that after the physical card to the user, once lost most of the city can not be replaced, the balance is difficult to remove, and the use of electronic bus card, you do not need Worried about this issue, but also to avoid the user's financial losses.
In addition, in Chen Enzhi's opinion, Alipay's electronic bus card has three major advantages for bus companies. The first is to enhance efficiency and save costs. In the past, Hangzhou bus could probably receive about 1.7 million yuan a day, accounting for about 48% of the total amount of bus tickets. Three to four hundred employees needed to handle these changes every day. With the use of Alipay, the current change rate of change has dropped by 20% The second is to add more users. Before the physical card needs to go to the bus stop to buy a lot of people busy because they do not have time to buy, but now only need to move your fingers on the Alipay can be purchased, very convenient; Third, the bus company has access to the user's big data, you can effectively target Each line for more intelligent system scheduling, to achieve the information technology.
Why mobile phones are slow to come by bus
However, although Alipay brought the icebreaker trip to the big travel industry with the two cities on the 3rd, the travel time for major travel industry to access mobile payment is still one to two years later than other industries. This is both purely technical difficulty, but more is the industry's understanding and win-win situation.
July this year, WeChat paid car code access Yueqing City, Zhejiang Province, but only two months on the rush off the wire, which Tencent Zhang Jun, director of public relations microblogging response, "This is mainly due to the original Yueqing bus used The ride code is online, sometimes affecting the speed of getting on the bus. "
Alipay is after three years of technology to explore the introduction of dual-off-line two-dimensional code payment technology, the payment time from the original 2,3 seconds to 0.3 seconds further, in 0.3 seconds, gates, cell phones both offline To ensure that people can smooth credit card ride.
However, even if the technical problems are solved, there is still a dispute of interests in the industry.
The industry believes that before the travel industry there are also institutions and companies promoting a simple electronic payment program, but because of the multi-stakeholder interests, resistance. In the traditional bus structure, the main two sides in the business: First, "Card" companies; second bus, the MTRC. The former is the main issuers, the latter is to provide the main service scene. However, some cities may not have "One Card" companies, bus companies only need to solve the payment problem, so Alipay, WeChat can be relatively quickly to the ground; but in the mature city bus system, usually have these two subjects, whether Alipay or WeChat to enter, will be considered a snatch of resources, it is difficult to break the ice.
In order to solve this problem, Alipay took the lead in upgrading the car code to "Electronic Bus Card" and found a win-win model.
An industry believes that "the ultimate goal of the ride code model is a world code, users scan the code by car, but ignored the interests of the issuing company, and Alipay now the electronic bus card mode, equivalent to allow users from Alipay In the collar of the public transport card card or cartoon company, users and data are cartoon company, did not let the bus company suffered any loss of interest.
In addition to "e-bus card" mode, for other modes, Alipay is compatible with the package and open to support. For example, Shanghai Subway did not come from Alipay port, but with their own APP, Beijing bus system also has its own APP. Ant gold defeat to their technical capabilities, significantly lower the technical threshold, reduce research and development costs and improve development efficiency. Resources are still in the hands of the public transport system, a practice that has won the backing of many companies in the industry, and access to Alipay has become a domino effect in the big travel industry.
2020 national card can be expected
It is understood that China's public transport card started in 1999, at present there are already 254 cities and prefectures in the country issued a traffic card, a total of more than 350 million.
According to the State Council's Guiding Opinions on Priority Urban Public Transport, it is necessary to comprehensively popularize and popularize "One Card" in urban public transport during the "12th Five-Year Plan" period and speed up the application of different modes of transport in urban areas; to speed up the improvement of the standard system and gradually To achieve inter-city public transport "card" interoperability.
The norm is formulated to meet the payment needs of urban public transport IC card in the field of public transport such as bus, rail transit, rental and other expansion, and has the ability to expand to other areas of micro-payment. In other words, the future of public transport IC card or will be in the parking lot, subway, high-speed and other public areas common, truly "card."
At the same time, the China Communications and Communications Information Center and other units are also responsible for the preparation of the "Urban Public Transport IC card technical specifications (draft)", the technical specifications also consider the smart phone platform to achieve interoperability applications, security and business needs. Next, plans to select the appropriate solution on the smartphone platform will be rolled out nationwide after the pilot is mature.
Analysis of the industry, after the implementation of the National Card has had a variety of programs, mainly facing the various parts of the transport system docking data, such as real-name system and other issues, and Alipay Internet platform has 520 million real-name users, as long as the urban transport system such access Alipay Internet platform, users do not need to apply for a nuclear body to an electronic transport card, users and bus companies are very convenient. "The introduction of Internet payment and e-bus card models are good for both users and bus companies, and they have also found a win-win symbiosis, which will also help speed up the process of building national ID cards."