Recently, Netease's agricultural brand Netease Wei Ye announced that in 2017 double 12 formally settled in Jingdong, this on-line Jingdong is mainly 17 different parts and combinations of black pork products, in addition to the big row, soup, the front leg and other popular single product In addition, Jingdong platform also launched a stunning taste buds and New Year set of 2 custom gift cards. With the Jingdong "Jingdu up", "211 limited time" and other distribution services, Beijing, Shanghai and other parts of the consumer can also receive the designated time, the afternoon orders the afternoon receipt and other convenient pork buying service .
Netease taste central black pork double 12Officially settled Jingdong value promotions page
Wuzhen dinner with the same paragraph pork first settled in Netease extra-terrestrial platform
On the morning of the 11th, NetEase plant Flower Pig Miss came to Jingdong headquarters formally handled the "entry" procedures, as Jingdong fresh temporary sales Meng Meng director. In addition to in Beijing Jingdong headquarters crazy sell Meng cause onlookers, piglets also fresh together with Jingdong colleagues into a quick familiar with the Jingdong fresh working environment for tomorrow (December 12) Netease flavor central black pork products smoothly On the line Jingdong fresh, playing a most Meng momentum.
Netease taste pigs official "entry" Jingdong fresh temporary director of selling Meng
Netease taste Pork since the end of 2016 officially listed, with "live in apartments, listening to music, do not eat antibiotics", slow culture 300 days and other unique breeding patterns and high quality traits, launched nearly a year received a high degree of consumer recognition . According to media reports, NetEase koala sea purchases, NetEase selected carefully, Hangzhou Century Lianhua whale selection stores and other platforms, NetEase pork sales have been very hot, has caused consumers to buy the craze. At the just-concluded Fourth World Internet Conference, Netease Wei Yang Pork dinner as Ding reservations dishes, once again detonated the hot spots in Wuzhen dinner, stone roasted meat sandwich folder, garlic white meat, sweet-scented osmanthus row of black pork dishes so that large Guys are full of praise.
Detonated Wuzhen dinner hot Netease black central pork taste
The current hand Jingdong fresh, is the net Netease Wei central pork stationed in Netease own platform outside the e-commerce channels. In response to the cooperation between the two parties, Netease Wei Yang, in addition to helping Jingdong to expand its fresh pork category and maintain popularity, will also make it easier for consumers to buy Giang Pork with the help of Jingdong's efficient cold chain logistics and warehousing network.
"Netease taste pigs from breeding to sale, all aspects of direct control by NetEase, in order to ensure that every piece of taste quality pigs. Netease taste central CEO Ni Jinde said, "the choice of Jingdong as the first joint sales of taste pigs Netease extranet e-commerce platform, hope that Gudong pig through Jingdong fresh platform, so that more Chinese consumers can eat really safe and delicious Good pork. & rdquo;
The personage in the industry believes that as the innovator of efficient eco-farming, Netease Wei Yang has been exploring the three-dimensional sales system of agricultural products. Netease taste priority stationed in Jingdong, the two sides will play a variety of advantages in the field of Internet + agriculture, big data, Netease relief pork to the Chinese people's table.
Double-speed capacity expansion and sales layout Speed ?? Netease taste central expansion rapidly
In 2009, NetEase CEO Ding Lei announced cross-border pigs, hoping to create an efficient agricultural model, so that Chinese consumers eat really safe and delicious pork. Since then, due to delays in the listing of pork, Netease pig once ridiculed every year is a passage. Last year, after the listing of Netease flavor Central Pork, due to limited initial capacity, "minority mode" voices of doubt once again rise.
In October of this year, Netease Wei Yang second pig farm settled in Jiangxi Gaoan, explored seven years of taste mode to open a nationwide large-scale replication promotion. The Gaoan Farm is expected to be put into operation in 2018 and will slash 150,000 slaughters annually. The production capacity will be 7.5 times higher than that of the Anji Farm and is expected to become the largest black pig farm in China.
Netease taste central high-security farm module planning map
Solved the worries of production capacity, Netease flavor central is also speeding up the sales network layout. In April of this year, Netease Wei Yang and grandmother dining cooperatives, to taste the central black pork features, out of line the first high-end pork experience shop pig father. Pig Dad since the opening of the first day of popularity, the door often long lines, and even Zhang Jizhong, Hu Jun, Nicholas Tse and other celebrity artists have come to draw grass. In addition to the gourmet experience, factors such as timeliness and freshness are also important factors for consumers considering fresh, high-frequency, instant products such as pork. It is based on this insight, Netease flavor central stationed in September this year, Hangzhou Century Lianhua whale selection shop, the first test line counter sales, with offline layout closer to consumers. The first day of opening, in Hangzhou triggered a surge of pork panic buying, counter meat within an hour was swept away.
Netease taste central high-end pork experience shop & mdash; & mdash; pig father
NetEase taste of the United Arab century whaling shop selection counter
Online, in addition to continue to deep root Netease Koala Haibao, Netease strict selection, Netease seasons and other Netease e-commerce platform, the Netease Wei Yang will focus on the Jingdong fresh, with Jingdong's cold chain logistics and user base Accelerate expansion. A set of "online e-commerce + offline super + experience shop" three-dimensional sales system has taken shape. It is foreseeable that the future of Netease flavor or will be more flexible and comprehensive mode of operation, speed up the online and offline pork purchase scene, NetEase pork sold to the country.