Morgan Stanley, the U.S. investment bank, said the success of the iPhone X in the Chinese market has brought new breakthroughs that have accelerated the speed with which existing Apple users upgrade the iPhone and have accelerated the move of Android users to the iPhone Conversion speed.
On Thursday, Morgan Stanley's latest investment report showed that iPhone X has been successful in the China market with sales surpassing those of the iPhone 8 and iPhone 8 Plus, which were also launched in 2017, while about half of the iPhones X buyers previously had iPhone 7 and iPhone 7 Plus, which means that iPhone X has enough power to stimulate Chinese consumers to upgrade the hands of the iPhone, especially in China, there are a large part of the users are using the older models of iPhone, Such as the iPhone 6s and iPhone 6 series, which provide a great potential market for Apple to sell more iPhone Xs next year.
Analyst Katie Huberti (Katy Huberty) said that in contrast to the data, not only is iPhone users to upgrade the new mobile phone upgrade, iPhone X and Chinese users from the Android to iPhone conversion rate is significantly improved from 6.7% at the beginning of October rose to iPhone X customer service 9.2%.
During 2016-2017, signs of slow sales growth in the Apple China market cast doubt on Apple's sales strategy and product innovation. In the most recent quarter, sales of Apple products rebounded in the Chinese market. In addition, many analysts expect Apple's product sales growth in the region will continue to improve. Based on this, Apple stock performance may still be very eye-catching next year, will still be Morgan Stanley recommended in 2018.