According to the official website of Apple India, iPhone SE is priced at about 26,000 rupees (about 2,600 yuan), but in order to be able to expand sales during the Christmas and New Year seasons, Apple will collaborate with online stores to launch price war with the first IPhone SE made in India as a price war pioneer.
according toAmazonIndia (Amazon India) website, iPhone SE 32GB price as long as 18,500 rupees (about 1890 yuan, as compared to the domestic section of 2988 yuan); in India online store QuikrBazaar, iPhone SE 16GB more as long as 14,500 rupees (1490 Yuan or so), the price and the main cost-effective, just won the market in India, the Chinese brand Xiaomi mobile phone competition.
India ** Earlier announced that it would raise import tariffs on mobile phones and other electronic products, so that most iPhone imports from abroad were forced to increase by about 3.5%.
Apple subsequently announced the removal of India's chief operating officer, featuring Michel Coulomb, Cook's chief aide, starting with an iPhone SE made in India to price-snipe Chinese-branded handsets that make up more than half of the Indian smartphone market, hoping to be price-sensitive Indian consumers pay.
Apple initially selected processors and iPhone 6S the same level, the appearance of the iPhone 5S iPhone SE, commissioned Wistron in Bangalore, India factory assembly, in addition to targeting consumers who do not like the big screen, there is hope that through local manufacturing to reduce costs , With better price competitiveness to expand the market.
The market share of iPhone in India is 3%, but the growth in the past 5 years is maintained at above 40%. However, the performance growth of this iPhone from the end of last year to this year is not good. This price war can be said that Apple is a strong drug in the Indian market.