According to foreign reports, Apple made a statement on Thursday apologizing to consumers for its controversial decision to reduce the operating speed of older iPhones in order to protect the stability of the battery.
Apple said in a statement: "We know that some of you think Apple let you down, and we apologize. There are many misunderstandings about this issue, and we are ready to clarify and let you know of some of the changes that we are making. First and foremost, we have never - and in the future will not - do anything that deliberately shortens the life of any given Apple product, or reduce the user experience to drive product upgrades. Our goal has always been to create customer favorite products. Maximizing the durability of the iPhone is an important part of this goal. & rdquo;
Apple said in a statement from the end of January next year, the company will be over the warranty iPhone battery replacement costs 50 US dollars, down from 79 US dollars to 29 US dollars. In addition, the company will release operating system updates early next year, allowing users to learn more about battery life.
How Apple's software update evolved into a "battery gate"
John Poole, the founder of Geekbench 4 software, a run-of-the-run system in the United States, and founder of Primate Labs tested the device for iPhone 6s, iPhone 7 and other devices under iOS 10.2, iOS 10.2.1 and iOS 11.2, respectively. Data to illustrate the decline of the iPhone battery and the performance of the processor must be related, and Apple each time by changing the iOS system to limit the speed of the processor. Poole believes that Apple is deliberately by covering up the battery performance so that users mistakenly think their own cell phone should be changed, they do not think the battery is triggered cell phone performance degradation and accidental shutdown of the main reasons.
Apple was forced to respond on December 20. The company admitted in its statement at the time: "Our goal is to provide users with the best experience, which includes the overall performance of the user equipment as well as an extended service life. Lithium-ion batteries will provide reduced peak current demand in cold conditions. Devices may shut down unexpectedly to protect electronic components when the battery is low or aged. & rdquo;
"Last year, we introduced a new feature for the iPhone 6, iPhone 6s and iPhone SE that, in exceptional circumstances, eliminates the need for this peak current to prevent accidental device shutdown. In the iOS 11.2 update, we have also synchronized this feature to the iPhone 7, and plans to sync to more devices in the future. & rdquo; & rdquo;
After learning of this news, many consumers vent their dissatisfaction with Apple on social media. Already on behalf of iPhone users nationwide, eight class actions have been filed in district courts in California, New York State and Illinois. A lawsuit filed in the San Francisco District Court states: "The battery does not meet the processor speed requirements, but the software itself is not flawed. Instead of offering free battery replacement for all affected iPhones to make up for battery defects, Apple is trying to disguise the truth. & rdquo;
Apple's comment on critical press coverage is extremely rare. However, this is not the first time Apple has taken on fault for the product. For example, Apple adjusted the guidelines for the App Store App Store in 2010; the company also apologized for problems with the iPhone 4.
The following is the full text of Apple's apology letter:
Give our customers information about the iPhone's battery and performance
"We have heard customers have feedback on how we handle the performance of iPhones with older batteries and how we present this process to our users." We know that some of you think Apple let you down and we're sorry about that. There are many misunderstandings about this issue, and we are ready to clarify and let you know of some of the changes that we are making. & rdquo;
First and foremost, we have never - and in the future will not - do anything that deliberately shortens the life of any given Apple product, or reduce the user experience to drive product upgrades. Our goal has always been to create customer favorite products. Maximizing the durability of the iPhone is an important part of this goal.
Why aging batteries
All rechargeable batteries are consumable parts, with the chemical age, its charge capacity will also be reduced. The timing and frequency of battery charging is not the only factor in this chemical aging process.
Device usage can also affect battery life. For example, putting a battery in a hot environment or charging in that environment will cause the battery to age faster. These are the characteristics of the battery chemistry, lithium-ion battery throughout the industry have these problems.
Chemically aged cells do not provide peak energy loads, especially at low charge levels, which can cause the device to shut down unexpectedly under certain conditions.
To help consumers learn more about the iPhone rechargeable battery and the factors that affect its performance, we have released a new support article "iPhone Battery and Performance."
It goes without saying that we think a sudden, unexpected turn-off is unacceptable. If we can avoid this problem, we do not want any user to miss a call, miss a photo or any sudden interruption in the iPhone experience.
Prevent accidental shutdown
When iOS 10.2.1 was released about a year ago, we delivered and a software update that improved power management during peak workloads to avoid the iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus and iPhone SE surprises Shutdown problem With this update, iOS dynamically manages the maximum performance of certain system components when it is necessary to stop the shutdown. Although users may not notice these changes, in some cases users may find it takes longer to open the application or notice a performance degradation.
User feedback on iOS 10.2.1 is positive because it successfully reduces the risk of unexpected shutdowns. We recently extended this support for iPhone 7 and iPhone 7 Plus in iOS 11.2.
Of course, when a chemically aged battery is replaced with a new battery, the performance of the iPhone returns to normal when operating under standard conditions.
Recent user feedback
We have received some feedback from users since the fall of this year saying their devices have underperformed in some cases. In our experience, we initially thought it was due to a combination of two factors: the normal temporary performance impact of operating system upgrades as the iPhone installed new software and application updates, and minor issues in the original release.
We now believe another cause of user experience degradation is the continuing battery chemistry aging of the iPhone 6 and iPhone 6s. Many iPhone 6 and iPhone 6s users are still using the original original battery.
Solve consumer concerns
We always wanted our customers to use their iPhone for as long as possible. We are proud that Apple products are known for their durability and more than their competitors' equipment.
To address consumer concerns, to confirm consumer loyalty and regain the trust of anyone who might suspect Apple's intentions, we decided to take the following steps:
From the end of January 2018 to December of the same year, Apple will reduce the replacement cost of iPhone batteries in the world beyond the warranty by $ 50 to $ 29 from $ 79. Apple's official website will soon be released on specific details.
In early 2018, we will release an iOS software update with new features to give users a better understanding of battery life and also to see if the environment can affect battery life.
As always, our team is committed to making the user experience better, including how to manage performance and prevent unplanned shutdowns when the battery ages. At Apple, the customer's trust means everything to us. We will never stop working to sustain it. The reason why we can do what we love is because of your faith and support - we will never forget this or think it should.