December 29, Tencent and the "Health Times" announced the signing of a strategic cooperation between the two sides will medical science popularization as the starting point, the use of the two sides in the Internet, media, medical field to promote the standardization of medical science, to create authoritative Internet medical science content . As a medical popular content hosting platform, Tencent's Medical Information Center launched "Penguin Medical Classic" also debuted.
At present, the Internet has become an important channel for people to obtain medical and health knowledge. According to Penguin Chi-Chi survey report shows that 39% of users in the first self-search online. However, the information on the network is complicated, difficult to screen, identify valuable information, do not understand professional knowledge, medical advertisements are difficult to distinguish, etc. are famous ordinary people in the face of Internet medical science popularization.
Even though some medical science platforms have emerged in the market, Tencent believes that due to the uneven quality of content-oriented content driven by the fact that many platform content operators are not professionals, and some platforms are traffic-driven, content screening Insufficient motivation, pseudoscience, soft marketing and other information identification difficulties. These also led to these popular science platform difficult to satisfactory.
Penguin mainly through the introduction of text, pictures, audio-visual, interactive and other forms, the introduction of overseas quality copyright content and local content integration, self-built professional content team, and foreign authoritative medical and health information providers to conduct content localization, And cooperation with domestic experts and institutions, the integration of clinical experience in China, eventually turning the knowledge of medical expertise into the most ordinary people can understand.
Tencent will be based on the Internet, relying on platform resources, big data and accurate positioning of AI, mining diverse applications. In addition, Penguin Medical Dictionary will also be through the WeChat, QQ, browser and other Taiwan resources, a broad reach of the public.
"Penguin Medical Code will provide readily visible, within reach of high-quality medical science. "Zhang Meng, vice president and head of Tencent's medical information center, said Tencent is setting up a cycle of medical information and pushing the industry toward standardized development.