Tencent Technology News, January 5 According to Bloomberg News said that Amazon plans to participate in the upcoming Premier League streaming media rights auction. According to informed sources, this is part of Amazon's global planning strategy, through which Amazon will bring more sports content to users worldwide.
It is reported that Amazon hopes to attract broadcast sports such as football, tennis and football to attract more subscribers to subscribe to Amazon Prime member services. By buying streaming live streaming of well-known events, Amazon hopes to turn ordinary users into more viscous members.
Media analyst Richard Broughton said the move by Amazon is no surprise. At the same time, he said, Amazon is likely to accomplish something in the Premier League streaming media rights.
Broughton said Amazon intends to add some Amazon elements to the Premier League. The Premier League is currently Europe's most popular sports live broadcast event, and even in the United States, the number of visitors to the English Premier League has become more and more.
In 2015, British Sky Television and British Telecom jointly won the Premier League title for 5.1 billion pounds (about 6.9 billion U.S. dollars). In this year's bidding, outsiders forecast that the tech giants such as Amazon and Facebook will overtake traditional broadcasters and TV stations for the first time, causing the already very expensive IP rights to set a new record again.
As one of the most influential Premier League clubs, Ed Woodward, Manchester United's executive vice president, said in September last year that he hopes more tech companies will be involved in bidding for the rights to broadcast. In an investor conference call, Woodward introduced the recent past year in which technology giants have shown interest in sports events around the world, including Facebook's direct broadcast rights to Indian high-priced cricket matches.
So far, Amazon's focus on sporting events has focused mainly on tennis and NFL football, but neither is attractive to British viewers as football is the most popular sport in the UK. Recently, the e-commerce giant has reached an agreement with the Premier League leader Manchester City Club this season to jointly produce a documentary film, which also led to speculation that Amazon is indeed a strong interest in the English Premier League broadcast rights.
Amazon said to investors that the huge investment in the video field is to attract more users to Prime members and become loyal purchasing power. According to a report by the U.S. Consumer Data Research Institute, Amazon Prime members spend twice as much per year on average. Obviously to attract more users to become members, it is particularly important for Amazon.