By contrast, Google's smart speakers have a share of only 15%-24% in the US market.
Americans preferAmazonThe digital virtual assistant is not because Amazon is technically superior to Google. 360i, a digital marketing agency in New York, has found that Alexa is actually less functional than Google Assistant. Google virtual assistants perform better than Amazon, whether they are answering questions or executing voice commands.
Michael Dobbs , vice president of 360i , said Amazon ' s smartphone market share was higher than Google ' s Home because Amazon ' s product was on the market as early as Google . " The Amazon Echo is the first smart box device that comes into people ' s home , and people ' s dictation has a certain advantage . "
In addition, although it is less functional than Google, Echo is enough to meet people's basic needs, such as playing music and setting alarm clocks, and so on. Although Google's smart speakers can provide better help for users with its powerful search function, people's demand for such functions is not high enough. So, for users who have already bought Amazon Echo, they don't have a strong desire to upgrade their home speakers to Google products.
But Dobbs believes that the advantages of the Amazon will fade away, and there will be fierce competition between the Echo and the two Google Home devices. The reason is that users' expectations for smart speakers will be higher and higher. We will have higher requirements for the functionality of devices. At this point, Google Home will highlight its advantages and slowly recapture market share.