Tencent Technology News, in the mobile payment market, Google entered the market earlier, but now it has lagged behind, one of the reasons is the product overlap, the brand chaos. According to the latest news from foreign media, Google recently reorganized its mobile payment products and launched a new brand of "Google Payments."
According to several US technology media reports, at present, Google has two separate mobile payment products, namely, Android payment and Google wallet. The former is Google's main mobile payment tool, features and Apple payment, Samsung payment is similar, Google also has a personal personal transfer tool, that is, Google wallet.
Google announced that Android Payments and Google Wallet will be merged into a single product whose product brand is "Google Paying".
That means Google is in line with two other big players (Samsung Pay, Apple Pay) for branded mobile payments, using the Google company name, which is more in line with the rest of Google's branded products and services.
In an official article, a person in charge of mobile payments at Google said that this time more is a product brand adjustment, but not related to mobile payment technology has changed.
Media analysts pointed out that through the merger of products and brand changes, which will allow consumers to use Google payments in the future more clearly, users do not have to worry about the choice of the past, Andrews payment or Google wallet, they are already attributed to Google's payment products.
The executives said that in the coming weeks, Google will pay off the brand and service will be fully on the line, will cover the physical retail stores, covering Google's various products, of course, including the transfer of services to friends.
In addition, in order to promote Google to pay for the new brand, Google also introduced a preferential campaign, and B ?? H, Fandango and Instacart and other brands have been working together to provide a discount on the goods.
In terms of the brand of mobile payment products, Google has taken some detours and caused consumer confusion. The brand change, the equivalent of correcting the mistakes of the past.
In a few years ago, Google launched the mobile payment service "Google wallet" in the industry belongs to the first manufacturers to use NFC payments, but Google wallet business development less than expected, mainly due to the United States physical store Merchants do not yet have NFC receiving devices, the other US telecommunications industry and Google are not ideal, they refuse to promote this payment tool.
After the introduction of Google Wallet, NFC mobile phones began to gradually spread throughout the world, and mobile payment services also ushered in better conditions for development. As we all know, Apple introduced Apple's payment, followed by Samsung also imitated two major competitors launched Samsung payment.
Surprisingly, Google reintroduced the brand "Android Payments," transforming the existing Google Wallet into a personal-to-personal transfer tool. The media believes that the Google move to give up a consumer already familiar with the Google wallet brand, the introduction of a strange brand, which is Google's brand policy a flaw.
Using "Android Payments" does not help Google to promote mobile payment products in a broader context. It is well-known that although the Android operating system occupies a dominant position in the Chinese market, manufacturers basically delete various basic services from Google and launch their own mobile payment products and software stores.
At present, Google pay, Apple Pay and Samsung Pay are developing markets around the world, of which Samsung pay to support the ancient magnetic stripe card swipe, with better promotion conditions.
So far, Google paid a total of how many active users, it is still unknown.
In the field of mobile payment, China has become the world's leading country. Instead of adopting the international NFC payment model, WeChat PayPal and Alipay have launched easier and less expensive codecs, and even street beggars are now using mobile payments.
However, Alipay and WeChat payment services are mainly focused on the domestic market as well as Chinese tourists traveling overseas, and have not launched any code-scanning payment service in other countries for local consumers or merchants.
Apple pay, Samsung has launched services in the Chinese market, but in the face of WeChat payment, Alipay's monopoly advantage, foreign payment service providers basically can not find a sense of presence. Recently, Apple paid to start imitating Chinese companies to provide 10 yuan subsidy to taxi users in Shanghai, hoping to avoid being forgotten by Chinese consumers.