Google has shown a low profile on CES over the years, but this year is different.
The annual Consumer Electronics Show ( CES ) opened , and technology enthusiasts gathered in Las Vegas , the world ' s largest Internet company , to make every effort to attract the attention of the world this year . It built a huge car park at a convention center
Google has also attached them to the facades of various casinos in Las Vegas and to monorail trams that transport attendees between showrooms
Google did not explicitly declare war on Amazon, but the company is putting all its publicity budgets into the promotional activities related to Google Assistant. Its goal is directly to Amazon and its voice assistant Alexa.
On Monday, Google announced a series of new products and upgraded versions of Assistant, and Assistant has already landed in large numbers of devices, such as home smart speakers.
Google also exhibited for the first time its collaboration with JBL, Lenovo, LG and SONY, supported by Assistant.
Since Amazon launched a $230 Echo Show last spring, it is said that Google and Facebook are developing their own similar products. Now it seems that Google has given its hardware manufacturing tasks to partners, at least at the beginning.
Google also announced that it would call the Assistant functionality
However, what Google says
Amazon recently announced that Alexa assistants already have more than 30,000 skills, while Google has just announced that Assistant assistants can perform more than 1 million
If you have a press conference in CES on the show, you may have noticed this trend: the science and technology companies are their built-in intelligent assistant to a variety of devices, including oven, refrigerator, countless new headset, intelligent speaker and automobile etc..
Google said on Monday that the new partners will launch headphones optimized for Assistant this year, and Assistant will enter 400 more cars that have already carried its Android Auto operating system. Meanwhile, Matsushita announced this morning that, in addition to Assistant, it will also launch Alexa Onboard, so that users can interact with Alexa assistant in the car, even if there is no network.
Amazon has taken a huge lead in the field. According to CIRP estimates, Amazon's Echo products account for 76% of the market share in the smart box Market in the US, while Google's Google Home share is only 24%.