Tencent "front-line" author Sun Hongchao
U.S. Local Times On January 12, the U.S. Trade Representative's Office (USTR) released its report on intellectual property protection for 2017, and nine Chinese markets including Taobao were once again included in its list of so-called "notorious markets" 20%.
When USTR removed Taobao six years ago from the list, USTR said: "The company made a remarkable effort in the past year by working directly and thoroughly with its copyright owners or industry groups to clean up its website.
Alibaba Group said in a public statement: Based on the rise of trade protectionism, Alibaba once again became a victim of the highly politicized environment of the U.S. Trade Representative Office. The United States Trade Representative's Office has a notorious market list targeting only non-United States countries. It is no longer a matter of intellectual property protection, but a tool to achieve the objectives of the U.S. government's trade policy. Its true intention will eventually be known.
Since February 2011, when USTR released its first "rogue market" list, Baidu, Sogou, Jingdong and others have all been included.
USTR released the 2017 annual report on intellectual property protection, the nine Chinese markets included in the "notorious market" list, including Taobao and other three e-commerce platform, and Beijing Xiushui market six offline markets, the entire Nearly 20% of the list.
"Over the years, Alibaba already has a rigorous intellectual property protection system that protects the intellectual property rights of rights holders around the world." Zheng Junfang, chief platform manager of Alibaba Group, said that as a platform connecting sellers and buyers, Alibaba itself does not produce counterfeit goods, but the objective existence of counterfeit goods in real life is accompanied by the development of e-commerce , The iteration of the trading scene, the supply chain of counterfeiting and fake goods is spreading from offline to online.
Today, more than 100,000 brands have settled in Alibaba.com's e-commerce platforms, which cover 75% of the world's most commercially viable consumer brands. "Do these brands have made a wrong judgment and choice? Zheng Junfang said that in fact, to protect intellectual property rights, Ali has established a coalition of anti-counterfeiting organizations, including the International Anti-counterfeiting Federation, the American Film Institute and the Anti-Counterfeiting Association of the Automotive Industry.
In August this year, the French luxury goods giant Kaiyun Group also reached a groundbreaking agreement with Alibaba to work together on IPR protection and launch a joint online and offline action against infringers.
"Alipay all these years the fight against investment, which has a positive meaning to eliminate fakes. "China Automotive Industry Association, Germany, said Zhang Lin," We found online suspected false links, the first co-processing with Ali, the final recovery of tens of millions of yuan in economic losses. & rdquo;
In March this year, Alibaba publicly appealed for heavier penalties for crimes involving intellectual property rights and intensified the enforcement of crackdowns on counterfeiting and fake goods in China. In response, Ma Yun said: "Open firearms are the same as managing wine drinkers." Open letters were echoed by numerous NPC deputies and CPPCC members in this year's "two sessions". Zhang Mao, director of the State Administration for Industry and Commerce of China, also agreed.
Zheng Junfang introduction, at present, Ali and other public security agencies have been working closely with law enforcement agencies to crack down on counterfeit dens.
"This year, Alibaba made unprecedented achievements in intellectual property protection. In particular, data technology has turned into a huge impetus for counterfeiting. She said cutting-edge technology for intellectual property infringement of goods for effective proactive prevention and control, many infringing products simply can not appear in Alibaba's e-commerce platform, which makes registered Alibaba IPP users increased by 17% At the same time, the overall IP complaints dropped significantly, by as much as 42%.
Zheng Junfang also introduced the entire 2017, Alibaba initiative to remove the suspected infringement link, 97% of the line is blocked, 240,000 Taobao suspected infringing shop was closed.
Alibaba has also continued to push its offensive by sending law enforcement agencies ways to intrude on intellectual property. Recently released "Alibaba 2017 Annual Report on the Protection of Intellectual Property Rights" shows that from January 1 to December 31, 2017, Alibaba supports law enforcement agencies to launch offline attacks: 1910 clues are provided to law enforcement agencies and 1,606 criminal suspects People were captured on the clues provided by Alibaba, and law enforcement authorities smashed 1,328 counterfeit factories and distribution points.
At the same time Alibaba also made the first case of China's e-commerce platform for prosecution of fake merchants and other "feat", Zheng Junfang said that in 2018 Alibaba will also at any cost to improve the cost of manufacturing and selling fake goods, "Let Made-for-sale fake pain. & rdquo;
In January 2012, in response to the publication by the USTR of the notorious market list and the inclusion of Taobao, a spokesman for the Ministry of Commerce said in a public statement that the U.S. side uses "alleged" or "allegedly" Chinese descriptions of Chinese enterprises in the notorious market list ; Industry pointed out that the ambiguous wording, there is no conclusive evidence, there is no detailed analysis, it is very irresponsible and not objective.
Just after USTR released the list of "notorious markets" in 2017, Alibaba Group CEO Bethune published a signed blog post saying "No matter how much effort we have made and how much we have achieved in the protection of intellectual property, neither USTR nor interest Would like to know what is happening & rdquo;
"Therefore, we think this list does not accurately reflect the achievements of Alibaba in protecting the rights and interests of brand names and intellectual property." Bethune said we also have to think that the report is a politically based product with serious defects and prejudices .
Bethune also pointed out the irony that the rogue market list published by the USTR was intended to strongly promote intellectual property protection. However, the facts prove that the driving force behind this has long been a departure from this original intention. As a result, the weaponry of the notorious market has also lost its momentum.
"Alibaba's efforts to protect intellectual property are not affected by any report from any agency, and there are profound biases and political attributes behind it." "Zheng Junfang disclosed that in fact, in 2017, the number of brand rights holders who have established partnership with Ali has risen sharply." Brands, vast numbers of businesses and consumers have deeply felt the commercial prosperity brought by Alibaba's intellectual property protection. & rdquo;
Zheng Junfang also called for the hope that USTR will objectively and impartially evaluate the evaluation of the work of protecting the intellectual property in Alibaba from all walks of life and abandon various prejudices and unjustifiable factors to face up to and respect Alibaba's intellectual property protection with a responsible attitude Work hard.