YouTube, the world's largest video website, intends to increase the threshold of video producers' income and make it difficult for small video production companies to make money, so as to straighten out their own platform.
YouTube will kick thousands of people out of their advertising revenue sharing plan and make it harder for new users to join the program.
The move will come into effect today, one of the responses that the site has made for a year - long criticism. YouTube has been widely criticized because video producers have published a series of suspicious and aggressive content on the site.
Another step is the overhaul of the YouTube
Most importantly, YouTube has also made a commitment that every video in the priority project, including thousands of videos that have been uploaded so far, will be rechecked manually
These measures do not prevent people from uploading offensive content to the YouTube platform, but they can make it more difficult to make money for those who upload such illegal videos. Now, the long video is uploaded to the YouTube platform for hundreds of hours every minute.
For YouTube, this change has an important symbolic significance. The idea of YouTube is to enable anyone to use this platform. It takes years to attract video producers to find audiences and build their careers on the website.
YouTube's revised rules require anyone who wants advertising revenue on the platform to first receive 4,000 hours within 12 months
These new rules also apply to the existing partners of the platform. YouTube provides a 30 day grace period for these partners. After the expiration, the website will exclude some of its contents from the revenue sharing plan.
YouTube said in a blog post that the new rules will affect
But YouTube also said. Most of the people kicked out of the revenue-sharing program are low-paid video producers. The company's chief product officer, Neal Mohane, and the chief business officer, Robert Kinke, In an article, Robert Kyncls states:
The idea of YouTube is: if you really want to create something on the YouTube platform and make money through them, it's all right. But in theory, it can make it more difficult for people to drill into the system.
YouTube also promised to reexamine all video in Google's priorities. Google's priority is a service launched by advertisers to ensure advertisers' ads broadcast alongside brand - safe video. Google launched the project many years ago to attract advertisers to accept the content of their users.
YouTube will use a large number of contractors to review the video . The company has said it will recruit more than 10,000 people this year to complete the task . It says it will also pass through one in Google ' s priority projects