Beijing January 24 morning news, according to Reuters, informed sources, Facebook will acquire a government-issued ID card to authenticate the user identity company. The move could help the social media company better understand the identity of the customer who purchased the ad.
Because Facebook is difficult to know the exact identity of the buyer of the advertisement, US lawmakers have already warned about it.
Confirm, which was acquired this time, is based in Boston and is still a private company. Its official website showed that the company had previously conducted a three-year work to develop a technology that provides people with security on the Internet.
Facebook said in a statement, Confirm's technology and capabilities will help the company continue to ensure community safety.
The terms of the deal were not disclosed, nor did Facebook disclose the specifics of the Confirm software.
Informed sources said that Confirm will gradually put an end to its business operations, and its employees will also join the Facebook Boston office.
Confirm was revealed on the official website earlier this month, with 26 employees and more than 750 clients.
Facebook said last year that the company suspected Russian agents pay for some Facebook posts to influence the U.S. presidential election. However, Moscow denied the matter.
The company said later that the organization responsible for running the election related ads is required to confirm its identity.
Facebook has more than 6 million different advertisers. Previously, buying ads on the platform often required only a Facebook homepage and a credit card.
Confirm said the company's software can authenticate online transactions and help users detect potential fraud.