Baidu's president Zhang Yaqin said in Davos on Wednesday that Baidu will reach "more exciting deals" in video content this year. Previously, Baidu has signed an agreement with Netflix, some of the latter to introduce the Chinese market.
At present, Baidu's love odd arts has about 400 million users. Last year, Netflix agreed to offer some homemade content to IKeYi, such as "Strange Tales," to enter the Chinese market.
In an interview with CNBC during Davos World Economic Forum, Zhang Yaqin hinted that more deals will be concluded with Netflix in the future. He said: "Our content leaders are working hard to bring more content to the Chinese market while making more. You will see more exciting deals. & rdquo;
Baidu's core business is still advertising, but in 2016 China's stricter advertising industry rules hit the company's business. Baidu then began to gradually adjust, while investing in new business areas, such as artificial intelligence, driverless cars and online video.
For technology companies such as Netflix, Amazon, Apple and Facebook, content is considered the key to driving growth. In this market in China, Baidu is also facing competition from Tencent and Alibaba.
Zhang Yaqin said: "The original content is becoming a key differentiator element of Ikki, and we will continue to invest in this area." & rdquo;