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The friction between Baidu and today's headlines is just beginning

via:创事记     time:2018/1/30 9:37:15     readed:334

Text / Qi Peng Li

For the second ranked "official website of today's headlines," Baidu warned in red letters, "Reminder: The page may not be able to access due to unstable service."

Today's headlines think that this is Baidu's "unfair competition" under the monopoly advantage of using the domestic search market.

Just a few days ago, the two sides conducted a round of contending over the "unlucky" incident. According to part of the self-media argument, the so-called "Let's Start" refers to the Baidu content eco-marketing department, said the department by Baidu public relations director Xiong Yun responsible, indirectly to Baidu chairman special assistant Ma Dongmin report. As the main work is to integrate internal public relations, government relations resources, combat Baidu in the field of information flow biggest competitors in today's headlines, also known as the "starting point."

In the screen shot by media person Luo Changping's personal microblogging, you can see that the recent work priorities of "starting with" include explaining the headlines out of control in terms of vulgar content, disclosure of privacy, false promotion advertisements, and the like. As a result of good performance, "Let's Start" also received a five-month bonus at the end of the year. At the same time, there have been articles published in the media that Ren Qiang, a media person who once served in the Beijing Daily Media, has joined Baidu's content eco-marketing department.

The two frictions of the direct fuse are today's headlines being ordered to suspend temporarily due to the dissemination of pornographic and vulgar messages over multiple channels at the end of last year. Today's headlines in this "black PR line! "The manuscript pointed out that since December last year, headlines encountered 11 attacks in the black PR manuscript from Baidu.

The "do-it-yourself" revelation seems to reinforce the suspicion that Baidu is attacking these attacks. Today's headlines are even more convincing that Baidu is making a fuss about the negative aspects of today's headlines. Although Baidu explicitly denied the existence of a "do-it-yourself" operation, it also hinted that this is a competitor's bidding strategy for Baidu or to shift its oversight crisis.

Baidu and today's headlines directly target business is the recent hot news stream ads. As the most important source of income for headlines, the headlines have taken away quite a bit of information that originally belonged to Baidu search from the information flow that started in 2014. In 2017, headline advertising revenue has reached 10 billion, and this year's target is between 30 billion and 50 billion. The advent of information flow business has also driven the latest round of headline valuations to reach 30 billion U.S. dollars.

Baidu, which had suffered from the bottleneck of search business growth and no hassle-free products on the mobile side, formally bet on AI and information flow in September 2016 and regarded these two businesses as its main business. "The two major streams of feedstream and artificial intelligence represent the future of Baidu."

As AI is currently immature in technology development and application, Baidu is supporting information flow to a large extent. Baidu's information flow business is staggering. Since its launch in September 2016, Baidu's revenue from advertising on inflow advertising in 2017 is expected to exceed 1 billion U.S. dollars. This figure is not far behind the advertising revenue of 8 billion yuan in 2016.

In 2017, Baidu is still shortvideo, Q & A, knowledge-based payment and social relations are pressing the headlines today. The most obvious example is that when today's headliner Zhang Yiming announces at the creators' conference that it is targeting social recompense and launching the one-million-dollar plan. Baidu founder Robin Li also in the following months of the Geek Park Conference, stressed that "the best state of information flow, it should be both social and algorithmic flow of information."

Not long ago, the mobile phone Baidu renamed as Baidu, full tilt to the mobile terminal. Open Baidu App and you will see a product that has a high degree of coincidence with today's headlines. It is noteworthy that, Baidu App launched in the focus of the plate to add the address book friends, this feature is updated on December 14, add the address book friends feature is also the headlines in the mid-to-late 2017 pushed by Features.

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