February 6, following the QQ, Alipay, respectively, after the announcement of the Spring Festival red envelope play, Suning also launched the "bloated red envelope", plans to come up with 500 million cash red envelopes subsidies.
Suning Tesco "bloated red envelope" advertising
It is reported that "bloated red envelope activities will be at 0:00 on February 8 on-line, continued until March 2. Users through the Suning Tesco client or WeChat channel H5 to participate in activities, red envelopes recharge, the amount will be random expansion, the minimum expansion of 1.1 times up to 10 times. After the expansion is successful, the user may send the red envelope to the WeChat, for the friend to receive, or issue the red envelope through face-to-face scan code in the Suning Tesco APP.
For example, the user charged 50 yuan and then inflated 10 times, then the funds in the account becomes 500 yuan. This 500 yuan can be used to spend, you can also withdraw, you can also send to the WeChat group to receive friends. & rdquo;
"2017 China APP Annual Report" data show that Suning market share in 2017 ranked the industry's top three, although the growth rate quickly, but the total number of users away from Lynx and Jingdong there is a certain distance. How to further obtain a large number of new customers, Suning Tesco is still placed in front of an important issue. Expansion of red envelopes through cash sharing and collection, Suning Tesco access to a large number of "new customers", this is the significance of the expansion of red envelopes for Suning Tesco.