The long-standing copyright issue has finally come to fruition, and the crisis of copyright in NetEase's cloud music seems to be a turning point.
Copyright dispute chaos "killed three"
Disputes over the copyright of various music platforms have existed for a long time, and they are mutually exclusive in the unique song resources.
In August 2017, Tencent prosecuted Netease cloud music twice on the grounds that Netease cloud music exclusively distributed Tencent music exclusive rights to the public network without permission.
In both cases, the music involved included more than 200 songs exclusively enjoyed by Tencent Music. Affected by this, part of the songs on Netease cloud music was off the shelf, so Netease cloud music suffered a huge blow, was removed after the song in its APP on the font gray, unable to click.
In September 2017, Tencent Music announced that the music copyright reached from each other with Ali, which made the situation more awkward.
After the cooperation between Tencent and Ali, the music libraries on both platforms are open and the number of music libraries is over one million. At the same time, the entertainment record companies involved in the cooperation include Universal, Warner, Sony Global, YG Entertainment, Jewell Music, Rolling Stone, China Research, believe, media Asia, etc., almost occupy two thirds of the mainland music copyright share.
Netease cloud music crisis has been lifted yet
According to iResearch recently released 2018 China's latest digital music consumer research report shows that the Chinese digital music payment habits have been formed, people are accustomed to buying members or digital albums to spend more pay attention to the quality of music.
The report also predicts that global digital music revenues will reach 13.3 billion U.S. dollars by 2020. This figure will outperform contemporary real-world music revenues.
"China's online music user behavior" report also shows that nearly 6 percent of users pay for music, over 60% of users are willing to pay for high-quality exclusive content.
The potential of the digital music market is vast. At present, consumers' spending habits have been developed and music payment has become the trend of the times. After that, all music platforms compete for "music copyright".
And in the copyright cooperation between Tencent and Ali, NetEase cloud music entered a "recession." Under the joint attack by Tencent and Ali, the songs available for selection by users in the Netease cloud music are very limited. Even under the blessing of "feelings" and "big data", users are leaving to switch to other music platforms.
However, Netease cloud music has finally reached a turning point.
The Tencent Music and Netease cloud music online music copyright cooperation agreement, mutually authorize the music works, reaching more than 99% of the number of their own exclusive music.
Insiders believe that for a 90% share of the copyright market, Tencent Music, copyright monopolies caused by the market will be hit a certain extent, and has long been suffering from the copyright war, Netease cloud music is undoubtedly a huge dividend.
More importantly, the copyright meltdown situation has finally cooled down for the entire music copyright market.
However, some insiders pointed out that Tencent's core music library is very easy to stay in the non-authorized 1% range. At the same time, under the requirement of "authorizing each other's own music copyright", there may be a large number of independent rights of Tencent Entertainment opened more than the number of Netease cloud music.
Netease cloud music situation, really not as bad as in 2017, but want to replace other music App is still more difficult. At present, there is no copyrighted music licensed by NetEase Cloud Music Co., Ltd., as well as millions of copyrighted music libraries such as BMG and China Research Co., Ltd., and copyrighted music such as Modern Sky and Jingwen Records.