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Facebook will launch a paid subscription tool in iOS revenue publisher

via:博客园     time:2018/2/14 12:31:43     readed:347


Beijing time on February 13 morning news, from March 1, news publishers can use the paywall in the Facebook iOS App. Since last October, Facebook has been testing the paid wall feature on the Android platform, but at the time it was still in disagreement with Apple and the parties failed to agree on the sharing of paid revenue. The latest news, iOS revenue 100% owned by the publisher.

Campbell Brown, Facebook's head of news cooperation, said outside that the company's disagreement with Apple has been resolved. In the end is how to solve? Brown did not say that, but he did tell the outside world that the pay features will be available on March 1.

Brown also said publishers would like to set the number of Instant Articles available free of charge to five, instead of ten, and Facebook allows publishers to downgrade numbers and pay users for free articles.

Paid via iOS subscription revenue, the current 30% of the revenue to Apple. Some companies in order to make compensation, will raise prices, there are some companies do not provide paid subscription services in iOS.

Right now, if you use Facebook tools to receive subscription fees, Facebook will not take any penny. When users read the free article will pop-up paywall, the user to the publisher's website, guide the user to pay.

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