After selling the Motorola Mobility Holdings Inc, Google soon began developing its own cell phone, and its mobile phone business has been developing for many years. But in the global mobile phone market, Google has a weak sense and its market share is almost zero. According to a foreign media analysis, Google can make good mobile phones, but its sales and after-sales service capabilities are now poor.
Google's mobile phone strategy is so weird that the outside world doesn't understand it. After Google transferred the mobile phone business, the interest in the mobile phone is becoming more and more strong. Before, Google can only rely on the help of external partners to design the mobile phone. At the beginning of this year, Google bought $1 billion 100 million for the agency of HTC, a Taiwan mobile maker, and got 2000 engineers. This means that Google's hardware business has stepped up another step.
But compared with the enthusiasm and investment of Google, the sales of Google mobile phones are pitiful.
According to foreign technology media Arstechnica reported that the day before, the United States veteran technology market research company IDC disclosed the Google mobile phone sales, it is reported that last year all Google mobile phone sales of only 3 million 900 thousand.
Compared with Google itself, the sales have doubled. But in the global mobile phone market, such sales market share is basically zero, and there is no sense of existence.
In contrast, IDC data showed that Apple sold nearly 220 million mobile phones last year and sold 4 million 150 thousand units a week. In other words, Google's one year sale of mobile phones is not as good as an apple a week.
Compared with HUAWEI, millet, OPPO and other Chinese companies, Google's mobile phone sales are not at a single level.
Media commentaries point out that from Google's own mobile phones, the performance configuration is not lagging behind other Android phones, and even become a popular product among Android phones. But Google has problems in product sales and after-sales support.
Until now, Google's mobile phone has been sold in eight countries and regions, and its coverage is too narrow. Apple Mobile has entered more than 70 countries and regions of the world.
Apple retail has become an important factor in Apple's miraculous success. So far, Apple Corp has 500 direct retail stores in 22 countries, and each store has recruited a large number of sales talents and service personnel to introduce new products to consumers. Apple retail stores also become the center of after-sales service.
Google does not have a network of retail stores, and today, Google's mobile after-sales service is still done through the network.
In addition, the Apple phone has been co - selling in a large number of countries and operators, but today, only one Verizon agent in the United States sells Google mobile phones.
In the commodity sales and distribution, Google also showed a lack of experience. For example, in 2016, Google launched a Pixel 1 phone, but after five months of release of the new product, a new mobile phone could not be seen in the Google network store.
At the launch of Pixel 2 mobile phone, Khosrow, the leader of Google hardware business, also mentioned the supply problem of mobile phones. He expressed the hope that he could have more inventory to sell.
The media said that if Google could increase the size of the new mobile phone, its sales should be higher. Fortunately, Google's inventory has improved in the new mobile phone sales last year.
Foreign media also pointed out that Google mobile phone positioning is high-end, the product price is too high. On the contrary, Apple has rich mobile phone product lines, such as the cheapest iPhone SE phone, priced at only 350 dollars, and consumers have a larger range of choices. In the future, Google should also consider increasing the price range of the product.
According to Taiwan media reports, after the acquisition of HTC business is completed, Taipei will become the design base of Google smart phone. The talents transferred by HTC will design and develop other intelligent hardware besides mobile phones.
In addition, Google's mobile phone department will not be directly engaged in the manufacturing of mobile phones in the future, and the manufacturing process will be outsourced to other generations.