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Huawei organized overseas users to write comments to Mate 10 Pro controversy

via:博客园     time:2018/2/15 9:33:41     readed:45

February 13 morning news, according to foreign media reports 9To5Google, Huawei organization users in Best Buy Mate 10 Pro mobile phone pre-sale page to give five-star high ratings. Foreign media think Huawei is conducting such acts of false comments.

HUAWEI

HUAWEI Mate 10 Pro phone in the United States began pre-sale

These comments are all concentrated in Best Buy website. From this site we can see that although Mate 10 Pro mobile phone is in the pre-sale phase, but there are already 108 people on the page to comment on the phone, even more clever is that these comments are solid five-star praise.

Some of the comments are written "One year unmatched smartphone", "Great flagship phone" and even some of the comments also said Mate 10 Pro "Samsung shame" device.

If you're just an average consumer and considering buying a cell phone, when you see these reviews, you probably think the phone is really good and got so many people's approval. Five-star reviews on the Best Buy list page and search results, as well as the numbers next to 108 people, can easily cause such misunderstandings. However, the fact is that this phone has not been on sale yet.

So why do so many users in the Best Buy site Huawei Mate 10 Pro mobile phone page to give praise? This is related to the activities Huawei released on social networking sites not long ago. On January 31, Huawei organized a social group of more than 60,000 members, asking people to comment on the Best Buy pre-sale page and commenting users have access to the Mate 10 Pro experience (akin to the lucky draw).

华为在社交网站上发布的活动贴

Huawei posted on the social networking site stickers

The original post has been deleted, but 9To5Google before it deleted screenshots. The post reads: "Please tell us why you want to have a HUAWEI Mate 10 Pro in the comment area on the Best Buy pre-sale page."

On the pre-sale page of Best Buy Huawei Mate 10 Pro, 103 out of 108 reviews were written on or after Huawei released this post. In fact, many of the comments were completed without the use of a real machine, and five-star reviews were given back. "I can not wait to put this phone in my hand to show the surprise it brings." One commenter wrote: "This phone looks exciting and it's great to have a chance to take a beta test." "Another wrote.

In theory, this should be the marketing activity organized by Huawei before the official launch of the mobile phone. The higher comments made during the pre-sale period make people believe that the product is highly concerned and sold well. For Chinese users, this marketing tool has been accustomed to, however, foreign media think it is completely contrary to Best Buy's policy.

There is a paragraph on the introduction page of Best Buy's site "If your comment contains any of the following types of content or violates the guidelines, we will retain and will not post your comment & rdquo ;, these types include" advertising "," & ldquo; Spam "or other product offers or site guidelines. Foreign media that many of the comments under the Huawei Mate 10 Pro presale page belong to "advertising", because these users have not used this phone.

For the moment, Huawei is not optimistic about the U.S. market and has not gained the support of operators due to the obstruction of the U.S. government. At CES 2017,Huawei Consumer Business CEOYu ChengdongSpeaking on the subject, in his speech, Yu Chengdong said with impudence: "This means that it has been a huge loss for us, as it is for operators." But consumer losses are greater because consumers do not get the best choice. "

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