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Facebook Apple to solve the "tax" dispute news subscription will be on the line

via:博客园     time:2018/2/15 10:02:13     readed:387


In order to increase the revenue of external news media, Facebook has launched a monthly news subscription service, but this service can not be launched on iOS due to the split between Apple and Apple. According to foreign media latest news, Apple and Facebook resolved their differences, the service will be launched in March.

Facebook has become an important platform for mobile phone users to read the news, before the introduction of external news aggregation service, through Facebook's own server to provide a faster reading experience, Facebook also launched a subscription service.

According to Fast Company's Web site, Facebook has been preparing to launch its news subscription service on iOS clients, but by convention, Apple will divide media revenue by 30%. Facebook wants media agencies to receive the full subscription revenue, Apple's policy will result in revenue loss. The two companies have disputes.

At a recent technology conference, Facebook executive Campbell Brown revealed that the dispute with Apple has been resolved, and the news subscription service on the iOS client will come online on March 1.

However, the executive did not disclose the agreement reached between Facebook and Apple, in particular Apple's subscription fee in the proportion of pumping.

In addition, from March 1, Facebook will also follow the news media requirements to adopt a new free policy, each user through the media for free articles to read articles, will be reduced from 10 to 5 articles a month.

In the past two years, news service has gradually become the standard for mobile Internet companies. Companies such as Google, Facebook, Snapchat and Apple have launched news aggregation clients that share 30% of the advertising revenue with 70% of the media.

However, according to foreign media reports recently, the news media are generally not satisfied with the revenue they receive on the aggregation platform. For example, in Facebook partners, half of the media have withdrawn cooperation, no longer provide any news articles. The Guardian and other media said they would earn higher incomes through their own websites or clients.

It is learned that more and more news media are aware that they are acting as free labor in the external news aggregation service and this unfair cooperation must be changed.

Murdoch, a news magnate with a large number of well-known newspaper media, said recently that Facebook should learn the traditional cable television network and get the rights to the news by paying fees. It's not enough to pay for the media just by advertising share and subscription costs, Facebook must pay for quality news.

However, Facebook now does not seem willing to learn Netflix, Amazon's model, pay for premium media direct purchase.

Facebook executives recently said that high-quality video content, Facebook and will not invest heavily in production, will still take the ad-sharing model, which is free to provide content for the video, Facebook will provide advertising revenue opportunities.

It is worth mentioning that the past two years of network fake news storm is for consumers and Internet companies are re-aware of the importance of authoritative media, Google, Facebook began to raise the authority of well-known media news display weight, do everything possible to increase their income.

The New York Times earnings data also showed that the newspaper has gained nearly 2 million paying members and relied on its own web site, client and other online businesses for more digital revenue.

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