Tencent science and technology news, as is known to all, the India market has become the most successful area for the internationalization strategy of mobile phone manufacturers in China. According to the latest news from foreign media, authoritative report shows that the smartphone market in India increased by 14% last year, and the global performance is the best. The share of Chinese companies has climbed to 53%.
According to foreign science and technology media quoted IDC report from the US authoritative technology market research company, India ranked the first in the world's top 20 best smartphone market.
According to statistics, a total of 124 million smartphones were sold in India last year, up 14% from a year earlier (after a decline in the past). The share of Chinese companies increased from 34% in 2016 to 53%. Among the top five in the India market, they are Chinese companies in addition to Samsung Electronics.
Previously, the data of several institutions showed that the four seasons, the millet exceeded Samsung Electronics, the first time to become the first name of the India smartphone market.
However, we can see from the IDC report that from last year's sales volume, Samsung Electronics is still the first place in India, with a total share of 24.7% last year, and millet ranked second, with a share of 20.9%.
Among the top five manufacturers, there are vivo (share 9.4%), Lenovo Group (7.8%), and China brand OPPO closely related to vivo (share is 7.5%).
Statistics from many agencies also indicate that in India smartphone market, millet has eaten the share of Samsung Electronics and other Chinese companies, and the share of other domestic competitors has declined significantly, including the Lenovo Group with Motorola brand.
Jaipal Singh, an analyst at IDC India, said that some cities in India still have not been excavated in the mobile phone market, which also attracts Chinese mobile phone manufacturers seeking growth opportunities.
The analyst said that the competitiveness of Chinese mobile brand in China's home market and the poor performance of some local brands in India led to the further dominance of Chinese brands in India.
The high growth of the India smartphone market is in sharp contrast to China and the global market. Many agencies pointed out that China's smart phone market has shrunk more than 10% last year, and the global market has also seen a slight contraction. However, the developing market represented by India still shows growth potential.
India's national consumption power is not strong, and there is still a huge market for functional mobile phones. The IDC report shows that the India market feature phone fell three years after last year growth, Samsung won a share of 20.5%, ranked first, followed by the sound China company (13.7% share), India Micromax (8.7% shares), India (8.3%), and the reliance of India brand Lava (7.2%).
Data show that in addition to the sound of China, companies generally feature phone has been lost, a market which is the India local brand advantage.
It is worth mentioning that the excavation of the India market Chinese manufacturers have recently also reported a number of variables, which store channel based OPPO and vivo, it is reported that India will be divided into the profits of retailers slashed 40%, prompting some dealers discontent, leading to two brands in India reduced tens of thousands of retail stores.
It is reported that OPPO and vivo may be contracting the India market and concentrating more on the home market in China.
Last year, in the Chinese smartphone market, Xiaomi company has been growing rapidly after several years of downturn. In the four major domestic machines, HUAWEI, OPPO and vivo didn't perform well than before, and vivo market share declined.
In the future, whether millet will expand its share in India smartphone market, consolidate the advantage of the first place, and whether OPPO and vivo will continue to shrink will be worthy of attention.
In addition, HUAWEI, the third largest mobile phone market in the world, can not find a sense of existence in the India market, and even did not enter the top five. Whether HUAWEI's attitude to India market will change or pay more attention to the high-end mobile phone market in Europe and America? This will also cause the attention of competitors such as millet and Samsung Electronics.