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WeChat "jump one jump" the first advertisement is born: a 20 million Nike shoe box!

via:博客园     time:2018/3/1 16:47:26     readed:92

The expected Mini Game of WeChat

Uncle do a quick assessment.



Uncle experience, ads appear in at least five

Obviously, because WeChat has been cautious about commercializing, so far,



Two. Why is the first one Nike, not a gold arch?

In terms of brand and product relevance,

Some netizens also pointed out that during the Spring Festival, there was always a McDonald's advertisement when they saw the jump. Uncle also did a study and found that McDonald's did not have a clear indication like nike.



Third, how to launch the brand

Uncle got the news that

Uncle's understanding is that it is useless to find the door on your own initiative. You have to wait to be told, and of course, based on the brand and the Tencent's previous cooperative business order.

Four. How to evaluate the advertising of the small game?

1. The user receives a high degree of acceptance.

WeChat Mini Game was launched in December 28th 2017, and with the help of WeChat's open-screen promotion, it quickly became another highly commercial product of great commercial value. At that time, there was a lot of speculation about this mild Mini Game. It's very easy to commercialize, like every jump.

2, the process of commercialization accelerated.

Although the commercialization of WeChat has been careful, the process of commercialization of WeChat has been accelerating obviously. This can be compared with the advertisement of Moments. The first commercial product was launched on April 19th 2012.

3, the way needs to be optimized.

In addition to exposure to beautiful data and high user acceptance, in the mobile social age, brands are more concerned with conversations with users. Uncle says Mini Game's next commercial approach needs to be optimized, especially with social attributes. This is the uncle thinks WeChat system advertisement biggest value.

Five. Does it suggest that brand follow up?

Uncle thinks he can wait a minute, anyway.

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