After India became the next great Internet market in China, Chinese handset manufacturers and Sino-U.S. Internet companies are trying their best to excavate this market. According to foreign media latest news, Google took a different idea in India, is to customize the development of some very unusual products, recently began to integrate social chat features in specialized payment tools.
In the field of mobile payments, Google's only product worldwide is "Google Payments" (recently renamed from "Android Payments"), while in the mobile chat space, Google has multiple products and the main push is Hangouts.
However, according to the Indian Economic Times website reported that in the Indian Internet market, Google put aside inherent products, introduced a new custom products.
Last year, Google launched a mobile payment tool called "Tez" in India to launch a feature that meets the needs of local consumers and has so far earned 13.5 million users.
In India, the most popular mobile chat tool is Facebook's WhatsApp, which has more than 200 million active users in India, accounting for almost 20% of global users. WhatsApp has actually become a chat product in India's dominance.
However, Google seems to challenge WhatsApp's monopoly.
Recently, Google made a revision of the payment tool Tez, users found that adding social chat features.
A spokesman for Google confirmed the related product changes, the person said, in addition to mutual transfers between friends, the new chat feature also allows users to chat between social activities.
Google said that through the continuous improvement of Tez, India's Internet users can easily use the smart phone to complete chat or payment, transfer and other functions.
The extension from payment tools to social chat seems to be a common choice for some internet companies. In the Chinese market, Alibaba added social chat functionality to its Alipay tools, but it triggered some controversy.
In the Indian market, Paytm, Alipay's largest payment tool, has also previously introduced social chat features on the client side. In fact, Alibaba is extending Alipay's many practices and experiences in China to the Indian market, and Paytm also plans to offer more and more rich features to make it an all-powerful super-client.
According to Indian media reports, Paytm has become India's dominant mobile payment service provider, with over 90 million active users. It is unclear how much of Google's paid products have been paid for.
Today's India is migrating from feature phones to smartphones, and the number of mobile Internet users has increased dramatically, bringing huge market space. In the field of payment, the government of Modi in India earlier implemented the plan of abolishing the large amount of banknotes and promoted the payment of mobile phones on a large scale. The Indian government introduced a payment interface that various manufacturers can use. In addition, it actively encouraged smartphone manufacturers to launch low-cost Phone to meet the payment required.
Like China, credit card development in India is not universal, nationals did not form a habit of credit card payment, which is considered a favorable condition for the development of mobile payments.