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Smart speaker survey: iPhone users are more willing to buy and choose Amazon

via:cnBeta.COM     time:2018/3/8 8:39:27     readed:482


The interesting thing is,IPhoneUsers are more inclined to have an intelligent speaker than non iPhone users, with a ratio of 22%. Before the arrival of HomePod, this part of the user prefers Amazon Echo to the Google Home.


Voicebot.ai believes that Apple's HomePod is more of a luxury role, users mainly listen to it, while Echo can perform more practical tasks.

The report also provides some interesting information, for example, 19.7% of American adults are using smart speakers, but only 47 million 300 thousand people have access to smart speakers. This means that many Americans live in a family with smart speakers, but the device is not personal. Because smart speakers are not like mobile phones yet, there is only one user for a cell phone.

The data show that many consumers hold an average of 1.8 smart speakers, and they usually put the equipment in the living room (45.9%) or the kitchen (41.4%).AmazonThe market is still dominated by 3.5 times more than Google.

Surprisingly, smart speakers have grown almost as fast as earlier social media applications.

In the process of using an intelligent speaker, asking questions, listening to music, and looking at the weather are the users who require the most equipment to perform. This set of data shows that smart speakers are being integrated into the daily life of consumers. According to statistics, 63% of users use them every day, and 77% of users use at least once a week.


In those who do not possess intelligent speakers in the crowd, 37.9% said that because not interested in equipment, 21.2% said they could find similar features in the intelligent mobile phone, the 16% expression of equipment privacy concerns, said the 11.8% will soon buy a 8.8%, said the equipment price is too high, because the other remaining users reason.

In addition, 9.8% of the future potential buyers will buy an intelligent sound box this year, of which 26% will choose to buy Apple's HomePod.

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