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HUAWEI imitated ZTE to excavate the American market: a $200 mobile phone

via:博客园     time:2018/3/8 12:38:56     readed:316


Last year, HUAWEI's plan to develop the mobile phone market in the United States once again was a major setback. T & T gave up cooperation with HUAWEI under political pressure. According to the latest news from foreign media, HUAWEI is still ready to develop the US market for a long time, and recently began to launch a $more than 200 cheap mobile phone through e-commerce channels.

It needs to be pointed out that HUAWEI's blocked mobile phone market in the United States does not mean that Chinese mobile phone manufacturers are blocked in the United States. At present, China Zhongxing communication, TCL, and the Motorola Mobility Holdings Inc of Lenovo Group have won a place in the United States. Among them, ZTE has gained more than 10% markets, and has been supported by many operators and consumers.

HUAWEI took other ideas after the failure of the telecom giants to sell high-end phones.

According to the U.S. financial news website CNBC reported that the day before, HUAWEI began selling a $229 U.S. cheap mobile phone Mate SE, the higher price, using a 5.93 inch screen, equipped with the Android system, good endurance.

The phone will be sold at Amazon. Com and best buy.

The smartphone market in the United States is dominated by operators, and many e-commerce and entity stores are selling locked mobile phones wholesale from operators. And Amazon and other Internet marketing channels, the main sale of low priced and low-end mobile phones, mainly for low-income people and prepaid users.

Over the past few years, Chinese mobile phone manufacturers have been rising rapidly. Among them, the glory of Xiaomi and HUAWEI adopted the mode of direct selling and cost-effective mobile phone, but this mode is not mainstream in the US, so it is hard to copy it completely.

It is reported that Samsung, apple, LG electronic high-end mobile phones, often rely on the active promotions and tariff bundles of operators, to be able to achieve huge sales. It is impossible for mobile phone manufacturers to obtain high sales of flagship mobile phones through network channels or third party channels.

After T & T gave up cooperation, HUAWEI said it would still sell mobile phones in the United States through e-commerce platforms in the future.

The sales of cost-effective and cheap mobile phones are also more in line with the operation mode of other Chinese mobile phone manufacturers in the United States.

At present, the high-end mobile phone market in the United States has been completely monopolized by apple and Samsung Electronics. ZTE, TCL, Motorola and other Chinese brands are mainly expanding the sales volume through the cost-effective mobile phones and the prepaid market, priced at between 200 US dollars and 400 dollars.

Obviously, the HUAWEI also learned the market strategy of ZTE in the United States.

A number of agency statistics show that HUAWEI is already the third largest mobile phone brand in the world, but HUAWEI has some negative signals. According to IDC, sales of HUAWEI mobile phones fell nearly 10% in the four seasons last year, far more than apple and Samsung.

In addition, HUAWEI has a structural imbalance in the global mobile phone market. HUAWEI, for example, is the oldest mobile phone market in China, but in India and the United States, HUAWEI has no sense of existence at the moment.

In India, Xiaomi surpassed Samsung in the fourth quarter and became the largest mobile phone brand in India. It gained 1/4 share. Lenovo, vivo and OPPO also entered the top five, and HUAWEI's market share is lagging behind.

In the U. S. market, Huawei has suffered from the telecommunications equipment business.

Recently, the United States has begun to press the Australian government to ask its telecom companies not to buy the 5G network for HUAWEI telecom equipment. It is reported that HUAWEI has entered a list of Australian operators' purchasing candidates.

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