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Google wants to upgrade AMP to industry standard: Speeding up web pages across the web

via:博客园     time:2018/3/10 22:31:24     readed:383


In the era of mobile Internet, Google and Facebook launched the AMP and "News Fast Reading" service and provided news pages to mobile phones at the earliest possible speed, gaining praise from consumers.

According to the latest news from foreign media, Google plans to expand this plan and introduce industry standards so that more websites can provide content to readers as quickly as possible.

In Google and Facebook services, the two companies use their own data center and web page conversion technologies to provide news readers with the fastest mobile web pages. Compared with the past visits to external news websites, the experience of users reading news has greatly improved. This naturally led to Google and Facebook related web advertising revenue.

According to a number of US technology media reports such as TheVerge, Google recently announced a message that it intends to upgrade the web acceleration technology behind AMP as a WEB industry standard and expand its coverage. This means that more external websites in the future, whether or not they participate in Google’s AMP program, can also receive web page acceleration services.

In addition to faster loading, these sites can be more easily sent to different mobile devices in the future, and they will be better exposed in various products including Google Web Search.

A foreign media commentary pointed out that Google’s success or failure in this plan will determine the future of WEB technology among smartphone users.

In the era of smart phones, the way of Internet services has undergone major changes. Traditional websites, web pages, domain names and other technologies have gradually been marginalized, and a large number of mobile application software applications have risen, and APP has increasingly become the mainstream Internet application service channel.

Obviously, Google is still struggling to save ancient web technologies and hopes to accelerate the speed of external websites to continue access to smart phone users.

It should be pointed out that what Google announced this time is only a strategic direction. The technical standards for Web page acceleration mentioned by Google have not yet been finalized. It is not known if the external Web site can use accelerated services.

In addition, Google's AWP has also been criticized by some industry players. In the past, web pages and websites were open technologies. Any company or media company built its own website and could provide services to a large number of users through various browsers.

Critics pointed out that under the AWP and Google-led web acceleration services, Google will gain control over how the website serves its own users and even controls the Internet advertising market.

According to reports, in Facebook’s news aggregation and web acceleration services, half of the media partners have already withdrawn from the cooperation. They are more willing to provide services directly to readers through their own websites or clients and achieve greater advertising revenue. Autonomy.

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