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Lenovo Announces Motorola Layoffs but Will Not Abandon Modular Phones

via:博客园     time:2018/3/10 23:31:09     readed:349


Tencent Technology News, local time on March 10, many industry sources said that Motorola's mobile company, Motorola's mobile company, will lay off half of its headquarters in Chicago, the future of modular mobile phone project unknown.

According to the latest news from foreign media, Lenovo Group officially confirmed the layoff plan, but said it will not give up its modular phone.

According to a report from the American Express Company website, Lenovo Group confirmed the news of layoffs by Motorola Mobile in a statement to the press. Lenovo did not announce a specific number of layoffs, but it denied the claim that half of Motorola’s Chicago headquarters had been laid off.

According to reports, Motorola's team at Chicago headquarters designed and developed Moto Z modular phones. Lenovo Group also said that the modular mobile phone project will continue.

In 2014, Lenovo Group spent US$2.9 billion to acquire Motorola Mobility. In the past four years, Lenovo’s smartphone business has been in a loss. Among the companies, Motorola’s inefficient business became an operating burden, and business consolidation and restructuring did not go smoothly. .

A number of market research company reports show that after the acquisition of Motorola, Lenovo’s share of global smartphones has not only not increased, but has seen a strange decline. Now its share is getting lower and lower, and many agencies are ranked in the global top five. There has been no Lenovo, Lenovo will no longer announce specific smartphone sales.

In China's rural market, Lenovo Group had previously undergone a controversial restructuring. For example, ZUK, which received a certain number of fans, was suddenly shut down, and Motorola's team was allegedly responsible for products in the Chinese market.

A report released by a technology market research company shows that in the Chinese market, Lenovo’s mobile phone share has already shown zero (absolute sales are not zero, but the percentage is too low).

As a breakthrough in the mobile phone business, Motorola introduced Moto Z, a modular mobile phone, in 2016. Users can purchase and connect separate modules such as battery modules and camera modules.

In February, Lenovo Group announced that it has sold 5 million Moto Zs worldwide, and the activation of various mobile phone modules has increased by two-thirds.

It should be pointed out that the modular mobile phone is an innovative business with certain risks. Before Lenovo, Google and South Korea’s LG Electronics have all given up on the modular mobile phone project because of poor sales or difficult projects.

There is a voice that modularity is a wrong direction for smartphone development. Different from smart phones and personal computers, today's ultra-light, ultra-thin, and increasingly integrated products have made it difficult to support flexible module replacement, and even maintenance and dismantling have become increasingly difficult.

Lenovo's modular handsets are positioned in high-end, high-priced products. Some of the modules are priced close to US$100, which is equivalent to an entry-level Android phone. Some media pointed out that excessive pricing has affected the appeal of Lenovo's modular mobile phones.

After the Motorola business layoff, whether Lenovo Group will have other mobile phone restructuring actions will be worth paying attention to.

It is worth mentioning that, after Google sold Motorola, it spent $1.1 billion at the beginning of this year to acquire the Taiwanese handset maker HTC's foundry business and obtained 2,000 engineers. Google’s interest in R&D and manufacture of mobile phones is growing. (General/Dawn)

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