Amazon is the world’s largest e-commerce site. The company has been expanding its offline retail business while launching innovative retail models including no convenience stores. According to the latest news from foreign media, Amazon recently opened the largest bookstore in the US capital of Washington, but consumers do not see any price tag information.
According to the Washington Post website, on March 13, Amazon opened its first bookstore in the Washington area. The bookstore is located near Georgetown and is by far Amazon's largest physical bookstore.
The bookstore covers two floors. In addition to books, it also sells electronic products, toys, and juicers.
A total of more than 5,600 books are placed in the bookstore. Consumers can see the cover of each book, but they do not see price information. According to reports, each type of book provides a card showing readership ratings for the book on Amazon.com, as well as wonderful reader comments.
If readers want to know the price, they must use the Amazon software in their mobile phone to scan on their own. In addition, the bookstore also provides a lot of scanning equipment, allowing readers to check prices. Of course, Prime members can enjoy discounted prices, while other consumers pay another price.
Amazon is the largest retail site in the United States and has a large number of mailing members. In the physical retail area, Amazon also hopes to attract these online users, thus providing a unique shopping experience.
An Amazon executive responsible for book business said that Amazon’s physical bookstore’s goal is to become an extension of Amazon’s website, but compared to online bookstores, consumers in physical stores will not see endless products.
Amazon has a huge amount of data on book sales, so it has its own unique algorithm to select books sold in physical stores, and all retail books have reader ratings of more than four stars.
For example, some of the best-selling bookstores in the store received more than 10,000 reader reviews on Amazon.com, and some books were hunger-seekers after Kindle Reader users spent less than three days.
There is also an area in the bookstore called "“ If you want to...", this is equivalent to the algorithm recommended in the Amazon online bookstore. According to reports, not all best-selling books are recommended here, including some outstanding books.
According to reports, this bookstore also sells electronic products such as books.
In the past few years, Amazon has been steadily expanding its physical sales network. It is reported that an important purpose of the Amazon store is to introduce the benefits of online shopping to consumers and turn them into online shopping members.
Amazon is also exploring a brand new physical retail model. The previously unmanned convenience store received media attention. However, this model is technically immature and is still in the early trial phase.
Previously, Amazon spent US$13.7 billion to acquire the US Whole Foods Superstore, and expanded its physical retail network. Afterwards, Whole Foods Supermarket achieved an Internet-based operation, consumers could purchase whole food products on Amazon, and Amazon provided fast-delivery door-to-door services.