From China to the United States, more and more Internet companies have begun to provide live webcasts of sporting events to meet the needs of those Internet users who have cancelled cable television services. Internet companies have also begun to compete for live broadcast rights.
According to the latest news from foreign media, a research institute released a report that the two giants of Facebook and Amazon will bring a subversion to the sports broadcast market.
In the past two years, online video has become a standard product for almost all Internet companies. Among Netflix's exemplary effects, many companies have invested heavily in making original video content in order to increase the number of members.
After the original film and television, live webcasts are becoming a gold mine.
According to the American financial website SeekingAlpha quoted market research institution GBH analyst Daniel Ives's report, Facebook and Amazon are the two most likely to subvert the sports live broadcast market.
The analyst said that in the coming year, one and a half years, it will become an important window for Internet giants to snatch the live broadcast rights of the game. By 2021, the existing live broadcast rights agreements of the American Rugby Union, Baseball League, and Hockey League will expire. By then, Internet companies will have the opportunity to compete with traditional TV stations or cable TV companies.
The analyst believes that Google and Apple's two giants will also become the "dark horse" of the sports live broadcast market. In addition, mobile chat service providers Snap and Twitter sites will also gain share.
However, Apple’s senior vice president for media content, Eddy Ku, told the South West South West Conference in Austin recently that Apple did not consider entering the sports live broadcast market for the time being.
Apple has confirmed that it has entered the field of original film and television. It has recruited a large number of senior executives from Sony's US operations. Before that, it has signed more than a dozen film and television shooting projects. Apple does not currently have an online video service. It is generally believed that Apple will follow Netflix and launch a monthly video service.
Major internet companies have also allocated generous budgets for original content. Netflix is up to 8 billion U.S. dollars, Amazon is up to 5 billion U.S. dollars, and Facebook, YouTube, Apple and other companies have budgets of around 1 billion U.S. dollars.
The above analysts believe that part of the budget of these original film and television copyrights will be used to purchase the right to broadcast sports events.
Recently, Facebook signed an agreement with the United States Major League Baseball and obtained 25 broadcast live webcasts. Sources claimed that the copyright fee was around US$30 million.
Last year, Amazon spent 50 million U.S. dollars to buy the right to live broadcast in 25 games of the NFL. This copyright fee has quadrupled from the previous year.
The tweets, which have always faced a lack of user growth, are also playing live sports events. It is reported that Twitter signed an agreement with the United States Major League Soccer and won the right to broadcast at least 24 games. Previously, Twitter had also purchased some of the U.S. professional basketball league's copyright.
It is well known that the way people watch live TV is undergoing a revolution. Traditional cable and satellite television have been abandoned. Consumers want to watch movies and TV shows through video sites.
For users who still prefer live TV, they can still watch live channels via the Internet. Sony, YouTube, and other companies offer tens of dollars of package services at a far lower cost than cable TV.
It is worth mentioning that CBS, ESPN and other TV stations are bypassing the traditional channel wholesalers and provide live broadcast services directly to the audience through the Internet. Users only need to spend a few dollars each month to watch a channel.
Undoubtedly, Facebook, Amazon, Twitter, etc. set off this "subversion", which means that free sports viewing of sports events on the Internet will become a reality.