Steven Hu En, director of French content at Apple Music, said in a Twitter post on April 5 that Apple's Music had reached a new milestone, with more than 4000 paid subscribers worldwide.
In fact, two weeks ago, Eddy Cuezan, Apple's senior vice president of Internet software and services, also mentioned Apple Music subscriber numbers at the SXSW south-southwest music festival.Of course, he didn't provide an accurate number, but only that Apple Music added 2 million subscribers in more than a month.That means Apple Music's subscription subscribers are still growing fairly well, or very well on a quarter-on-month basis.
Data from Apple officials in February showed that 36 million of Apple Music's pay subscribers were at the time. As a result, the number of subscribers to Apple Music has increased by more than 10% over the two months. At present, Apple Music is the second largest streaming music service in the US, and the first is Spotify. At present, the paid users have reached 71 million, and the end of the year is expected to exceed 96 million.
To mention during the SXSW Festival, more than 8 million people are using the global Apple Music. He believes that at present, there are about 2 billion people around the world who can become users of streaming music services, including users who become Apple Music, Spotify or other similar services. At the same time, more than 500 million users visited the App Store store every week, and these were paid users.
"The real opportunity for music is not related to Spotify, American or record companies," Koui said. "The real relationship should be a musical artist. How can people all over the world hear their music, and how do they get the same return? We must guarantee a substantial increase in order to achieve the goal that the music market should achieve. "
In the iOS 11.3 update, Apple Music has a functional extension, which now supports playing a variety of musical short clips and is not disturbed by advertising. At the same time also can continuously watch new music video playlist hit new video, movie or love artists.