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Text / Sina Technology Miao Zhongyi
Ding Lei probably does not like to play games. It is not his fault, but it is unfortunate for the Chinese game industry.
In a recent interview, Ding Lei described Nintendo as a "private master" and expressed his hope to cooperate with Nintendo through investment.
Mario is one of Nintendo's most famous game images
Ding Lei said: "After all, a company's creativity is limited, we have already done one of the best mobile game development companies in the world." However, we must admit that the masters are in the private sector. There are many other countries that have done very well. For example, Nintendo of Japan, etc. We very much hope that we can form an alliance with them and invest in developing products together. ”
This speech sparked the ridicule of game enthusiasts. They have expressed their complacency and lack of common sense. Although Netease is indeed one of the most prestigious game companies in China, it began to develop television in the 1970s. Compared with Nintendo, which has a 22% share of the global game market, both the influence of the work and the brand value of the company should be slightly inferior.
Nintendo FC host is one of the most successful game consoles in the world
In addition, NetEase's market value is also lower than that of Nintendo. As of this writing, Nintendo's market value is US$44.44 billion, while Netease’s market value is US$37.218 billion.——Who does not necessarily invest in who?
Ding Lei's speech not only offended the fans of Nintendo, but also made many Netease game fans have doubts & mdash; & mdash; As Netease's helm, Ding Lei's understanding of the game seems to only stay in the “ book on & rdquo;. In the entire conversation with the Japanese Economic News, Ding Lei mentioned many aspects such as market, income, investment and IP, but it did not reflect the love of the game.
Netease's "Fantasy Westward Journey" is a memory of many people's youth, but also the leader in domestic games.
In some difficult-to-identify workshops, Ding’s judgment on the game is simpler and cruder:
"In Netease, the game, a game to earn 4 billion a year can stay, 50 million just qualified, 600 million can be praised. By the way, this year I just sent a X billion bonus to the XX team. ”
Ding Lei's remarks made Netease's "sentiment" covered with a layer of dust, but NetEase games trouble is not the only one. The recent series of plagiarism and misappropriation has left NetEase's brand and reputation on the verge of crisis.
"Fifth Person" trapped in plagiarism and misappropriation."" After the first car on the replacement ticket "" Netease standard operation?
"The Fifth Personality" is a survival game launched by NetEase on April 2 this year. "Fifth Personality" has performed well at the beginning, booking players to break through 6 million and releasing the first day of the Summit App Store.
However, many players soon discovered that the "Fifth Personality" in the core gameplay is almost the same as last year's popular survival game "Dawn of the Dead" on the live broadcast platform. The art design resembles the movie "The Ghost Mother", and some of the original paintings are also related to "Ke Su." The call of Lu is a very similar composition.
Many core players expressed anger that Netease was suspected of plagiarism.
NetEase's "Fifth Personality" Art Design Refers to Movie "Ghost Mom"
In the face of surging public sentiments, on April 7, NetEase's official website for the fifth-person official microblog announced that it had reached a cooperation with Behaviour, the maker of the "Mill of Dawn." "Behaviour's two well-known producers, Mathieu Cote and China's regional management Alex Lin, will serve as advisors in the future to provide advice on our process of making Fifth Person and making it more global." ”
"Morning Dawn" official micro-response
On April 10th, the official microblogging of "Morning of Dawn" "DBD_CN" also responded to this issue. DBD_CN pointed out that NetEase did not obtain the "Dawn of the Dawn" brand license, "but because we will become its gameplay consultants in the future, we will Allowing the Fifth Personality to use the "Dawn of the Dead" game before the game is open beta. And we will provide them with suggestions in the future to help them better globalize. ".
Many netizens will be referred to as Netease's play "" first on the train after the replacement ticket "". What is even more embarrassing is that this side has just finished making up the ticket. On the other side, “odd evasion” has been captured by netizens.
User“sandwich-mountains” Twitter screenshot
On April 6th, a microblog named “Sandwich-Mountain” posted a document saying that he had participated in the Netease induction test last summer, but he did not get an offer. However, after the fifth personality was on the line, the netizen was surprised to find that his own work on the test was used in the game, and NetEase did not notify himself. On April 7th, Netease apologized to "sandwich-mountains" and stated that it would pay corresponding compensation and designate the names of external designers in the game.
“First on the train after the replacement ticket ” seems to have become the standard operation of Netease games.
Superstition "IP" and China's game makers may face setbacks
Although NetEase has finally obtained the understanding of related parties, in my opinion, this series of events reflects the excessive pragmatism that NetEase has for the game works. I don't know what type of game fire I do. What kind of style lovable I use; even if it is useful to me, regardless of whether the author is informed, I can use it first.
This excessive pragmatism tends to exist extensively among Chinese game makers.
"" IP & "" and advertising is considered by the game manufacturers have no disadvantage "" cheating props "" rdquo;, and the quality of the game and the innovation of the game mode have become a sacrifice "" cannonball "".
Magical Blue Moon
In fact, the superstition of "IP" and advertising has made Chinese game companies taste the frustration.
Iqiyi’s mobile game “Hua Qian Gu” was sentenced to compensation of 30 million yuan for the infringement of “Tai Chi Panda”; and the “Blue Moon” that was poisoned by brainwashing ads and “playback equipment” played It was eventually criticized by the Ministry of Culture and People's Daily.
"E.T. Aliens" unsold cards were eventually buried in the desert by Atari. Pictured is "Archaeology". Excavation cassette unearthed at the site.
Because of chasing economic interests and ignoring not only the current Chinese manufacturers that control the quality of the game, US game manufacturers in the 1980s ignored the management of game quality because of the excessive pursuit of games, and eventually induced the entire U.S. game. The collapse of the market, known as "The Atari big collapse".
Atari was one of the most powerful game makers of the last century. However, due to the power of superstitious IP and advertising, Atari invested US$25 million in the copyright of the popular movie “ET” and launched “E.T”, which is called the worst game in the history of the game. Alien". This sloppy "great IP" game market feedback was bleak, and eventually led to Atari's total defeat in the console market.
The defeat of Atari resulted in the overall cooling of the US game market and allowed Nintendo to replace Atari as the overlord of the global home machine market.
China's game industry needs "number one player"
"Number One Player" has triggered a watching movie in China, but unfortunately, there is hardly any Chinese element in this game-themed film.
This cannot be blamed for Spielberg's eccentricity. It is true that China's game industry has not yet created a cultural symbol with world influence.
China is already the largest game market in the world, and it is undoubtedly a big game country, but we still have a distance from game powers such as the United States, Japan, and France.
The gap between technology and artists can be filled with the power of capital. However, the cultivation of game culture requires the accumulation of time and the efforts of many parties.
In addition to game manufacturers, players are also an important force in promoting the development of Chinese games.
"The core players" and "Internet addiction teenagers" were separated by Yang Yongxin.
Affected by historical factors, although China has a large number of players, but the "core players", regardless of the number or influence are weaker than the United States and Japan such an old game power.
"Core players" refers to those players who know how to distinguish the game from the real game. They are the backbone of shaping a national game culture. Just like the movie "The Number One Player," only those who truly love the game are eligible to be the "owners" of the game.
Only when players and game manufacturers promote each other, monitor each other, and form a positive interaction, can China become a real game power.