In April 18, 2018, Aladdin's small program Statistics Platform released the Top100 list in March. According to the report, the most noteworthy game in the whole category of small programs is still small games. In September 2017, game small programs accounted for only 4% of Top 100 products, and now it has soared to 33%.
Aladdin Top100 small program list
According to the Tencent of mutual entertainment released at the end of March, the outstanding performance of the game the next day retention rate of 50%; 17 Tencent since the research of small game, small proportion of living in the day 2 million to 10 million; two head game "happy landlords" and "national music bucket", a single month by Android version virtual payment of the income is in the scale of tens of millions.
The result is not surprising.
As early as the WeChat small program has not yet opened the game, people have expected that the game must be fire.
The reason is very simple, the game class small program naturally does not have other small programs are struggling.
The earliest proof of this was the data released by WeChat Open course in January of this year.
Of course, 4 months from the end of December 2017 games small program officially launched today, WeChat released a large number of policy fueled:
In December 28, 2017, more than a dozen Tencent, including a jump, went online.
In March 23, 2018, the open test of small program games.
In April 5, 2018, WeChat announced the launch of a small game platform.
As for the most important question, how does a small game make money? According to the news released at the end of March, WeChat has set up two small developers to the path:
1. Android props purchase: Android version of the game has supported virtual payment. Tencent channel technical service fee back to total income minus the purchase of 40% small game props, and then eliminating Tencent withholding taxes, the rest of the revenue for developers.
2. selling advertising: the small game advertising components have been open inside the test, the platform back to the user's advertising click fees, with the developers into.
But a small program game business, now also broke out some problems, Aladdin Research Institute analyst told 36: intelligence games from Krypton accounted for nearly 50% can be seen at present to follow the trend of serious answer, guess the idiom, guessing type of game was a lot of copy and imitate with the wind, developers should be based on social ecological characteristics of WeChat future the development of innovative, small program ecological native game.
A bottleneck is that the small games that are available now are still concentrated on the use of small games played by fragmentation time, and severe games haven't yet allocated enough sites in small programs.