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ZTE, music and their final retreat: in the hands of the earth is not panic.

via:博客园     time:2018/4/25 19:17:40     readed:95

There are always similarities behind events that look like wind and cattle.

In April, two major events took place in China's Internet and technology fields. One is Jabe's FF in Nanshan, Guangzhou, and one of China's second largest telecom equipment manufacturers was ruled by the US Commerce Department for 7 year export restrictions.

The former seemed to give Letv, an enterprise that it thought had been plunged into the abyss, a glimmer of hope for a comeback, while the latter knocked out a club, a giant that claimed to be 5G's leading force.

From a real estate observer's point of view, although Letv and ZTE are in different fields, apart from the major industries, we have noticed one of the commonalities between the two companies, and even more tech companies represented by them.

And one of the notable details is that the land on the site of Ruitchi, a company associated with FF, looks like FF in Nansha.

According to the bidding requirements, the applicant must set up the item company in Nansha. The main business scope is the technical research and development of vehicle engineering; the manufacture and sale of auto parts and accessories; the car sales; in addition, the registered capital of the project is not less than 300 million US dollars.

In the end, only a Rui Chi car company was involved in the auction. The auction took place only a few minutes.

After a unit price of about 910 yuan / square meter and a total price of 364 million yuan to win the processing and manufacturing block of Wanqingsha bonded Port in Nansha District, Jia Yuoting's behind-the-scenes fund owner surfaced and the FF strategic investor

According to Hongkong Ying Ying, in the company established with Jia Yueting, the company invested 2 billion dollars in the company, accounting for 45% of the shares, being the largest shareholder; Jia Yueting took FF, accounted for 33% of the shares, and the company management accounted for 22% of the stock, and the investment will be put into the company in installments, for product research and development and in Guangdong. Nansha has set up a production base. At present, it has injected $550 million into the cooperative company.

That is to say, Jia Yueting's FF now has money and land. According to his previous plan, FF91 is expected to be delivered by the end of 2018, and everything seems to have gone smoothly.

The Nansha plot of Jia Yueting's company can be regarded as an aside of his layout in the land market. According to the statistics of the media, the music view Department has 10000 mu of land in Mogan Mountain and 5000 mu of land in Yizhuang, Beijing. In recent years, the music view has reached 8300 Mu directly, and if the construction land in consultation with the local government is added, it is not less than 25000 Mu.

Make a car, buy land and sell the land

Jia Yueting investment Faraday Future (Faraday future) to return to build factories is inevitable. Because everyone knows that the fastest growing potential customer group of FF is Chinese. At present, China has ranked the world's largest producer of new energy vehicles for three consecutive years, and its personal consumption accounts for nearly 75% of all sales.

After taking the land, Nansha means a key step in the promotion of Jia Yue Ting's FF project. And his Mogan Mountain in Zhejiang and the music related to the project 2000 acres of land, there are still few public voices. Recently, there are media reports that FAW or Geely is willing to take the two pieces of land in the Mogan Mountain high tech Zone in Deqing, Beijing.

In addition to music as a vehicle, new energy vehicles in recent years have been highly capitalization. Take Zhuhai silver dragon as an example, after Dong Mingzhu's personal stake as the second largest shareholder, the speed of its enclosure is accelerating.

Last November 16th, the industrial park project of Zhuhai silver long invested 15 billion yuan and covers an area of 7000 Mu was officially launched in Luoyang high tech Zone. According to the media statistics, by the end of August 2017, silver long has already had eleven industrial parks in the country, and 8 in the construction stage.

Not just to build cars,

For ZTE, the media made a rough estimate of its invisible real estate kingdom. The article mentioned that only with December 2017 ZTE (31.310, 0, 0%) in the Shenzhen Bay super headquarters in Nanshan District, Shenzhen, which was developed and sold by Vanke, the DDD expected the total development value of the project to be 10 billion 291 million. The sale amount of the property that can be sold is about 4 billion 500 million yuan.

In addition to ZTE, Huawei and other technology giants with mobile phone business, Foxconn, as a typical representative of mobile phone contract manufacturers,

To build a factory or even a small town, Foxconn

Of course, Foxconn in Guangzhou Zengcheng

For enterprises, the hands of land, in case of operational problems, there will always be room for manoeuvre. Take the old mobile phone manufacturer Coolpie as an example, if the mobile phone business is losing money, it can also rely on land advantages to survive.

According to cool data, by the end of 2016, the assets of the cool property, plant and equipment exceeded HK $1 billion 100 million. Among them, the cool information port located in Nanshan District, Shenzhen, covers an area of over 30 thousand square meters, and covers 500 acres in Dongguan Songshan Lake's cool industrial base. According to the top executives of cool, the value of cool land resources is nearly ten billion yuan.

It's more than GDP to get the ground at a low price.

In order to introduce technology giants, local governments can be laborious: subsidies, policies and services. As long as you can stay.

Take Foxconn as an example, its 61 billion display full ecological industrial park in Zengcheng, Guangzhou, only 19 days from signing to registered entities, and only 31 days from the registered company to the project. More sincerely, in the short 50 days, Guangzhou has already prepared five land for Foxconn to pick.

And all over the world,

In order to attract investment by local government, the price of industrial land is very attractive. For example, Foxconn is in a kind of industrial land in Zengcheng, Guangzhou. The transaction price is traded at the beginning price, which is about 263 yuan per square meter. The price of a piece of land in Deqing is about 310 yuan per square meter.

Behind this phenomenon, it reflects the fierce competition between cities for giant landing. The introduction of land concessions to car manufacturing and mobile phone giants is obviously a long-term economic benefit for local governments compared to short-term land revenue. In addition to driving local employment, the large manufacturing project will promote the development of local service industry, and promote the promotion of the overall tax revenue in the stimulation of the GDP promotion.

Take Chongqing as an example, after introducing many mobile phone companies including OPPO and vivo, Chongqing has 93 mobile phone manufacturers. In 2017, 1 billion 900 million mobile phones were produced in the country, of which 1 billion 400 million were smart phones and 300 million were Chongqing mobile phones, accounting for 15.78%.

Mobile phone companies are not just driving the local GDP. Take the OPPO 1556 mu D intelligent ecological science and Technology Park in Chongqing as an example, according to the previous forecast, the output value of mobile phone in Chongqing in 2017 was 14 billion yuan, and the tax revenue was 500 million yuan.

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