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Forbes: Xiaomi IPO or setting standards for more similar companies listed in China

via:CnBeta     time:2018/5/7 10:01:43     readed:322

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China's smart machine maker Xiaomi is known as the "Oriental Apple Company," and its founder Lei Jun is also known as "China's Jobs." Now, Xiaomi’s popularity in the West is about to increase further. Xiaomi has submitted an IPO application and plans to raise US$10 billion, which is expected to become the largest technology company IPO transaction since the listing of Alibaba Group. Ali landed on the New York Stock Exchange in 2014, raising a record $25 billion in financing.

Xiaomi’s IPO opened the prelude of large-scale listing transactions of many Chinese technology startups this year and may set standards for the listing of other companies. For example, buywebsiteThe United States Mission Review, taxi application drop droplets, artificial intelligence-driven news aggregation website today headlines. More and more interesting, Ali will soon usher in many listed company partners. Although their early-risk investors can withdraw their investment from the IPO and make a fortune, what about Wall Street investors?

Many investors outside the Chinese science and technology circle do not even know how Xiaomi or Lei Jun’s name is pronounced. Eight years ago, Lei Jun created Xiaomi. Perhaps because of this, Lei Jun will only imitate Apple and Steve Jobs's conference style in the launch of the Xiaomi smartphone, in order to increase awareness. Lei Jun is currently learning English. He was thought to be mimicking Steve Jobs at the press conference: Wearing jeans and a black turtleneck sweater, the mobile phone introduced by many people is also considered to be imitated.iPhone. Another similarity that cannot be ignored is that the "MI" in the Xiaomi brand is similar to the "I" in the iPhone. Moreover, Xiaomi also opened a retail store that resembles an Apple store.

Separately, Xiaomi hired Hugo Barrag, a former Google executive, in 2013 to boost international sales. After successfully helping Xiaomi break into the Indian market, Barra left Xiaomi early last year and returned to Silicon Valley to run Facebook's virtual reality business.

For early-stage venture investors who invested in Xiaomi in 2010, they will certainly make a big profit. At that time, Lei Jun introduced an ambitious idea to them without using PPT. Xiaomi has now entered the ranks of the world's top "Unicorn" (valued at over one billion US dollars). In the past nine rounds of financing, Xiaomi’s financing amounted to US$1.58 billion. Investors included Qiming Venture Capital, Morningside Capital and IDG Capital. Xiaomi, once China's largest smart machine manufacturer, has rebounded in the near future, competing with Samsung Electronics, Apple, Huawei and other small local brands in the highly competitive Chinese market for the supremacy of smart machines.

It is also a natural thing for Xiaomi to list in Hong Kong. Investors in the Hong Kong stock market are far more familiar with Xiaomi's products than the US stock market and understand Chinese technology.

Xiao Shi’s early investor, Tong Shihao, said in an interview with “See the World in Silicon Valley” that there are three points that can prove that Xiaomi’s mobile phone is an original brand, not a copy of the iPhone. The first is the customized function of the mobile phone - users can change the color, language, layout and application display; the second is social media feedback - fans and core users can provide feedback for mobile phones, a little change every day; third is direct marketing -- Xiaomi only sells online (it is not now), removing the middleman link and therefore helping to keep costs down.

Previously, Xiaomi's marketing has almost completely relied on the user's reputation. However, it is not now.

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