The acquisition of Oculus by Facebook has still surprised many people. After all, there is not much intersection between VR and social networks. However, VR/AR has become a new outlet in the computer field and will become a new advertising platform. Facebook naturally does not want to be too backward. Today, Michael Abrash announced on the personal social page that Oculus Research officially changed its name to Facebook Reality Labs.
This change of name indicates that Facebook is very optimistic about the future prospects of VR/AR. At the same time, the new R&D laboratory will also vigorously develop two areas of augmented reality and virtual reality. This move will gradually integrate Oculus into Facebook, and Oculus will run independently like WhatsApp in the future.