Xiaomi won the market championship of Q1 of India in 2018 with a market share of 31.1% due to its outstanding performance in red rice phones, while domestic brands such as vivo, OPPO and glory have a share of less than 10% (Counterpoint data). Xiaomi has opened a huge gap.
Therefore, on the basis of the original F/R/A three series, OPPO recently launched a new series for the Indian market, the realme.
Although looking very strange, but if it is old OPPO users, you may remember that Realme is actually a song in 2011 before and after an OPPO lyrics. And a few years ago OPPO had also played the concept of OPPO Real music phone. So it is not surprising that OPPO once again enabled realme.
The new brand will directly target millet, only in IndiaAmazonSales, and pricing between 10,000 and 15,000 rupees (about 1,000 yuan or so), the first new machine OPPO realme 1 will be announced on May 15.