Tencent Technology News, according to foreign media reports, a market research company Canalys's latest report shows that in the first quarter of 2018, sales of Huawei smartphones in the European market increased by 38.6% year-on-year to 7.4 million.
This is indeed a remarkable achievement, as sales in the entire European smartphone market fell by 6.3% in the first quarter. Moreover, Huawei's sales figures do not include the company’s new P20 and P20 Pro handsets, which were launched in Paris at the end of March.
In the first quarter of 2018, Samsung sold 15 million smartphones in the European market, a 15% decrease from the same period of last year; Apple sold 10 million iPhones, a decrease of 5.4% from the same period last year. Canalys also pointed out that iPhone X is still the best-selling mobile phone in Europe.
With the help of high-priced mobile phones such as iPhone X, Apple once again set a record for revenue. However, its sales have remained basically unchanged in the past three years. At the same time, Samsung launched its new Galaxy S9 flagship smartphone at the end of February. However, it is gradually giving up on the low-end market and instead pursuing higher profits.
Huawei's sales growth is very alarming, especially considering that the company began to enter the European market only three years ago. Xiaomi also developed in Europe, but compared to Huawei, it can only be considered a newcomer.
European wireless operators seem to be very willing to cooperate with Chinese mobile phone giants, and US wireless operators have so far refused to sign cooperation agreements with Chinese mobile phone operators for political reasons.
This means that in the US market, Apple and Samsung have temporarily avoided the impact of these two Chinese mobile phone manufacturers. American consumers can purchase Huawei and Xiaomi’s mobile phones at full price on the Internet. However, the two Chinese companies could not enjoy advertising marketing support from US Telecom partners and subsidies for new users like Apple and Samsung.