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More than Tesla, Google and other rivals, but Apple's goal of driving into driverless is shrinking.

via:博客园     time:2018/5/16 15:14:58     readed:190


Tencent science and technology land Lantau

At present, the driverless test vehicle of Apple Corp in California is increasing rapidly, and has become the focus of attention of the industry.

As of May 9th, the number of registered driverless cars registered in California has increased to 55. Apple's 55 test car is the second largest driverless fleet in California, behind only 104 of GM's driverless subsidiary Cruise.

Although Apple's drone program surfaced in 2015 and now accelerates, Apple appears to have made a big leap forward in the field. But in fact, from the development of Apple's march into the field of unmanned cars, its layout ambitions are encountering.

The apple was meant to make an unmanned vehicle

The dream of making the car first came to the surface in 2015, when the company hired thousands of auto experts and explored the possibility of an all - Apple - designed electric car. The code of car development project launched by Apple Corp is Project Titan.

As soon as the project was established, it attracted a number of senior Apple employees and recruited engineers for car building. It is understood that at that time every employee who joined the secret division of Apple's unmanned car was told that their job was with the company.

And Project Titan employees pay attention to the details of the vehicle: mechanized doors with mute switches, no throttle and steering wheel interiors, virtual reality or augmented reality display devices inside the car

In addition, some foreign media revealed that the team also intended to redesign the lidar, and even wanted to

Tires, a team inside Project Titan has investigated the feasibility of using spherical tires. When the tire is changed from a flat circular cylinder to a spherical one, the car can move horizontally easily.

Analysts at Morgan STANLEY have said that Apple will inevitably have to build cars. In a June report by Morgan STANLEY, the apple unmanned vehicle strategy would eventually turn from software to vehicle design and set up a platform for third party services and content. Because Apple's product line is exactly the same: at the same time control hardware, software, and create a platform.

From these points of view, the goal that Apple wanted to build a long time ago is almost self-evident.

Target shrinking

But many of these plans faced a turning point in 2016, and a series of related plans did not follow. The year before, Bob Mansfield, a Apple Corp executive, took over the car team, and the company turned the direction and focused on the unmanned vehicle software.

From the test cars on the road last year, using rented vehicles and third party marketed sensors, and to the current progress, Apple seems to be centered on testing and collecting data from unmanned software, staying on the platform of unmanned systems, or even intending to intervene in the field of taxi services, but not development. Complete unmanned vehicle.

Ruslan, head of artificial Intelligence, Apple, 2017

Apple's CEO, Tim Cook, also confirmed Apple's work on software development last year. Cook said:

In this regard, industry experts expressed the same view: in fact, judging from the current development of apple, it is difficult to achieve the goal of building a vehicle. If you want to build a driverless car, unless you invest heavily in car business, Apple will have to cooperate with one or more companies.

Because Apple lacks the expertise and infrastructure needed to operate Waymo taxi services. Autonomous design of vehicles is more complex, which requires cooperation with manufacturers to supply spare parts in the next few decades. Moreover, in the automotive field, it is unthinkable to strictly confidentiality products.

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