According to the “Daily Mail” reported on May 17th, Beijing time, it has been 11 years since the first iPhone was released, but Apple still regards it as one of the biggest risks in the history of the company. On the entire company. This remark came from Apple's vice president of marketing, Greg · Greg Joswiak. Recently, Jos Wiecke appeared in court in the trial of Apple and Samsung Electronics' patent infringement.
Since 2011, Apple and Samsung have been involved in the patent war. Apple accused Samsung of plagiarismiPhoneAnd iPad features. Samsung accused Apple of infringing the patented features of its mobile phones and tablets.
In 2012, Samsung was awarded compensation to Apple for more than US$1 billion, but this compensation was subsequently reduced to approximately US$340 million. Now, Apple is appealing compensation in a new trial. The trial began on Monday. Jos Wiecke testified in court to describe how the iPhone and its overall product design were embedded in Apple DNA. "It is what Steve & middot; Jobs integrated into Apple's DNA," Joswyac explained.
He said that for Apple, the release of the iPhone is a critical moment. "At that time, in order to make Apple successful, we really gambling everything. We really gambling on the company. ”
If Apple did not release iPhone at the time, mobile operators might add music capabilities to their mobile phones and easily eliminate them.iPodThis will be a "great threat" to Apple and its main media player business.
In contrast, Apple did not release another clamshell phone or a full keyboard phone. Instead, it designed the iPhone, which has revolutionized mobile phone design and quickly swept the market.
"We did not try to design a mobile phone that already exists in the market," Jos Wiak said. "We managed to develop a new mobile phone design." ”
This is not the first time that Apple has expressed this opinion in court. At a hearing in 2012, Apple lawyers argued that when the iPhone was launched, it was no exaggeration to say that Apple had staked the company. Apple is entering the field dominated by a giant, that is, the telecommunications giant.
In the latest trial, Apple needs to list evidence that Samsung should pay Apple’s $1 billion in compensation. However, Samsung may have the upper hand. A judge of the Supreme Court of the United States has ruled in 2016 that it is unfair to ask Samsung to pay the full amount of compensation requested by Apple because Samsung is only a part of the iPhone patent that is infringed, not the entire device.
Samsung argued that in addition to the initial design, consumers have other reasons to buy their mobile phones. Samsung also listed data to prove why users prefer to buy Android phones instead of iPhones. The data shows that about 48% of the respondents said they want to continue to use the current operator's services, and 36% said they trust the Google brand more.
When the first iPhone was introduced, it was limited to AT&T sales. In addition, 30% of respondents want a larger screen, 26% want mobile phones to better integrate Google products such as Gmail, online office software Google Docs, and 25% want to turn-by-turn navigation.