Tencent "first line" author Xiang Xin
On May 17, Yiyi announced the appointment of a new CEO. Gong Zhenbing, chairman of the original Baidu Takeout, joined Yi Suo as the CEO and was fully responsible for easy-to-reach operations and management. Yi Yi said that Gong Zhenbing had already joined Easy as early as two months ago and served as a consultant for the company. He recently became the CEO.
(Photo: Gong Zhenbing)
Gong Zhenbing said that Yi recently launched a new business model, no longer collect the commission of the owner, the owner's income can be significantly increased at the same time, the passenger side also has a correspondingly larger price range, the platform on this basis to adjust the taxi rate, The price of the same type of special car can be less than 30% of the peers. This price advantage combined with the easy-to-unique double-selection mechanism will further cater to the needs of passengers. For example, passengers choose EDA models to place orders in Beijing, Shanghai and other major business cities to be lower than their peers by more than 30%. In addition, thanks to the double-selection model, although it is an accessible model, it will still call luxury models such as Audi and Mercedes-Benz. This is a service that is not available on other platforms. As a result, passengers will have a better experience in both price and model selection.
Gong Zhenbing believes that the mainstream car auction platform in the market will charge a commission of about 25%—30%, which is a traditional profit model of online car. Easy to break the traditional commission mode recently, no longer collect commissions from the owners, every penny paid by the passengers is given to the owners, returning to the minimalist nature of the shared economy, which is the development trend of the network about the future of the car. In addition, it is different from the cost structure of other friendly business platforms. It is believed that there is a social division of labor. It does not need to maintain so many employees, does not do maps, does not do derivative activities such as drones, and does not need to cover multi-line business costs through commission income, so it is easy. It is easier to change the business model than other platforms, and the cost savings will fully support owners and users. "I'm very optimistic about the prospect of this new model, and this is the main reason I chose to join." "Gong Zhen Bing said.
According to public information, Gong Zhenbing joined Baidu in 2003. In 2014, he led the team to create Baidu’s takeaway platform and became the general manager of Baidu’s take-out business. In 2015, Baidu announced the independent development and open financing of Baidu's take-out project. Baidu's take-out took the form of an independent company. Gong Zhenbing became the CEO. In August last year, Hungry was wholly-owned to acquire Baidu’s take-out, and Gong Zhenbing was the chairman of Baidu’s take-out. According to media reports, Gong Zhenbing left Baidu's takeaway in March this year.
According to Wen Xiaodong, CEO of E-controlling shareholders and Chuangyun Capital, Mr. Gong Zhenbing is familiar with and deeply cultivating in the Internet market. He is a key figure in the creation and development of Baidu’s take-away, and has very rich practical experience and innovation in strategic planning, operation layout, and channel construction. Ideas. His philosophy and experience will bring great help to Accelerated Landing, “One Two Wings” and a new strategy for the promotion of a new business model. I believe Mr. Gong Zhenbing will lead Yi to a new peak. The majority of users provide more affordable and high-quality travel services.
It is reported that this is the first time CEO of the original CEO, Peng Gang, has chosen the CEO candidate after leaving the company last September. In June of last year, Chuangyun Capital’s strategic holding was easy, and LeTV withdrew. Subsequently, LeTV executives were able to leave the company. In September of the same year, Peng Gang retired to the CEO, which was regarded as easy to complete by the outside world. In April of this year, Yiyi introduced the capital of China CITIC Bank, became a member of the “national team”, and signed a strategic cooperation agreement with China CITIC Bank to settle its auto finance strategy. Subsequently, Easy to groundbreaking announced the implementation of the "free commission" policy, in the 47 cities across the country to abolish driver commissions, cut taxi rates, after completing a series of strategic and market policy adjustments, easy to return to the network about the car market center.