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Apple: gambling for the company's life for iPhone.

via:威锋网     time:2018/5/17 19:09:04     readed:176

Apple and Samsung have been in court in the United States recently. The two sides have debated the amount of compensation for the initial iPhone patent infringement case. The trial will last 3 days, so some "new material" will be exposed every day, for example, yesterday Apple said it had prepared hundreds of iPhone designs and elaborated on the design process. Today, Apple also said that in order to release iPhone, they could bet on the fate of the entire company.

Greg Joswiak, Apple's vice president of marketing, reviewed the design of the iPhone and said today, "this is what Steve Jobs created in the Apple DNA, and we really put all our hopes on iPhone. Put the whole company on the table. "

It turned out that while Apple still had good revenue on the iPod, it was in a dangerous environment. And as we can see now, the iPod killed Walkman, but now online music has already killed the iPod. Joswiak says that if Apple hadn't released the iPhone, then mobile operators would have provided the phone with online music. This will quickly make the iPod obsolete, and then shake the foundation of Apple.

There may be a lot of people who haven't experienced the time here who don't know why operators can do music. In the time of the non smart age, the operators control all the traffic, so there was an independent service window on the phone, and users could find resources, pay the phone and even play games in it. Paid music downloading is indeed an important direction at that time.

Apple believes that before the launch of iPhone, the company is already in the critical stage of the fall, because operators are gradually eating away from their giants. So Apple has always used iPhone as a "blatant gamble", putting all the resources of the company on it, not developing a keyboard or stylus. If the market is successfully changed, the apple will create history, and if it fails, the company will be finished.

But the "emotional card" did not win for apple to win the judge's support. Apple is still asking Samsung to pay 1 billion dollars for compensation, and the court has reduced the compensation to $340 million because they agreed that the Samsung mobile phone "only infringes a part of the iPhone patent, and it should not be compensated by the value of the whole machine."

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