May 17th news, according to foreign media reports, the independent research institute (Reputation Institute) published the prestige list of global companies in China, selecting the list of the most prestigious companies in the eyes of Chinese consumers. Among all the technology companies, Apple's position in China is declining, and the gap with many US and Chinese local technology companies is growing.
The list showed that Apple scored 69.7 points and ranked twelfth in the prestige list, lagging behind several other large technology companies, including Intel (Intel, 73.6, first), HUAWEI (72, second), Google (fourth), NOKIA (Nokia, eighth), and Microsoft (Microsoft, eleventh). .
To collect information, the reputation Research Institute conducted a survey of nearly 30 thousand Chinese consumers in 280 companies. They were asked to score according to factors such as trust, respect, admiration and brand communication. The average score of the scores was the final score of each company. The survey showed that Chinese consumers apparently believed that HUAWEI is more than apple
In addition, HUAWEI has performed better in terms of transparency and open communication. This is a bit of a surprise. After all, transparency is always a place of pride for apple, which often releases reports on environmental impact, government surveillance, employment behavior, supplier responsibility, and other interests.
Perhaps more interesting is Apple's public perception. About 70 per cent of respondents said that Huawei
The reputation research firm linked Apple's reputation to its partner Foxconn (Foxconn), who scored 67.6 points in 2018. The relationship between apple and Foxconn is not obvious in the eyes of ordinary western consumers, but it is well known in China.
The report points out that Apple's reputation has dropped by 8.7 points since a series of articles condemned the bad working conditions of Foxconn factory. In early 2012, the New York Times article quoted Apple's former executives as saying that the company has neglected the labor malpractice of suppliers factories for many years. Subsequent investigations by CNN, ABC and other media prompted apple to take action, including stricter cooperation policies and independent auditing.
As demand for global smartphones slows down, apple is seeking to maintain sustained growth worldwide, and China has become an increasingly important market. There are always contradictions in the analysis of iPhone's sales in China. Some have raised their recent growth and some have estimated that shipments will fall.
In short, Apple's reputation in China is rated at
For apple, China remains the focus of its attention. The company said in its report that it will continue to grow in the Chinese market. In the recent earnings call conference, Apple claims that its annual growth rate in China is 21%, and its business in China is already comparable to that in the European market.